Ruairi Gough is a Marketing Graduate from Trinity College Dublin and has worked in Sales & Marketing for over 20 years in 3 different countries - Ireland, UK and USA. On graduation from University Ruairi spent 10 years working for some high profile companies including News Corporation and IMG World, and also smaller companies involved in radio and ambient media. In 2011 Ruairi identified a niche for dental marketing in Ireland, just around the same time that the Irish Dental Council started to relax the rules about dentists marketing directly to patients. Having successfully dominated the marketing in Ireland, Ruairi set about building his business outside Ireland, and now boasts clients in 5 countries including UK, USA, Germany and Japan. While visiting dentist clients over the years, Ruairi came up with the idea for the toothsign.com unit, to help patients easily identify their local dental office. In the last 12 months almost 100 units have been sold into 5 countries. Some interesting things about Ruairi Ruairi is an avid triathlete and has completed numerous triathlon races including several half ironman distance events Ruairi  participated in the successful Guinness World Record attempt for the longest softball game in 2004, at just over 55 hours Ruairi has visited 30 states in the USA, which is 10 more than the average American man or woman Ruairi previously worked and lived in New York City for 3 years, working on marketing programs for Boeing, Ann Taylor, Wrigleys, Madison Square Garden, NYPD, Pentax, Sony and American Airlines.   www.dentalmarketinginternational.com www.toothsign.com