Today I’m thrilled to have Dave Munson on the show. Dave is the founder of Saddleback Leather which is a company that sells indestructible leather bags. I’m actually quite familiar with the Saddleback Leather story. In fact, I even used his company as a case study in my create a profitable online store course on how to create a great unique value proposition for your products.
Even though Dave’s company sells leather bags which is a commodity product that is highly competitive, Dave has created an incredibly profitable business selling bags by standing out in a competitive niche.
What You’ll Learn
Dave’s motivations for starting his business
How Dave started a leather bag company without knowing anything about leather
How and where he produces all of his bags
How he marketed his store with You Tube videos, stories and word of mouth
How to find your unique value proposition
Other Resources And Books
Saddleback Leather
Sponsors
Klaviyo.com – ...
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