Dr Brian Goldman talks to Jessica Grossman, a twenty-nine year-old marketing executive with Crohn's disease. In an effort to battle the stigma of having an ostomy, she uses social media to post photos of herself with her ostomy clearly visible. Brian also talks to Karen Bruton, a frontline nurse in Victoria BC who specializes in wound, ostomy and continence care - or NSWOC for short. In her 34-year career, Bruton has taught dozens of patients how to live with an ostomy. She says much of the stigma surrounding ostomies comes directly from health care providers themselves.