You don’t have to be a writer to write a book. Do you have something to say? Are you knowledgeable on a certain topic that the majority of the world may not be? Then maybe you should write a book. David Lewis (DemandGen) and Sangram Vajre (Terminus) each wrote a book to create credibility in their space, and it was a game changer for their business. They gathered their insight, personal experiences, and all the content they’d already created in the past and built their books. Then they let editors do the rest. Six months of grueling dedication not only allowed them to build credibility for their business, but has given them a solid product to give new employees, potential clients, and even sell at conferences. So what does it take to get your book done? David and Sangram take us through everything you should consider.