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Episode 177: How to Design a Predictably Profitable Business with Racheal Cook

Episode 177: How to Design a Predictably Profitable Business with Racheal Cook

FromThe Boss Mom Podcast


Episode 177: How to Design a Predictably Profitable Business with Racheal Cook

FromThe Boss Mom Podcast

ratings:
Length:
52 minutes
Released:
Mar 9, 2017
Format:
Podcast episode

Description

In this episode Dana is chatting with Racheal Cook, a green smoothie enthusiast, restorative yoga advocate, and award winning business strategist who believes entrepreneurs can grow their dream business while living their dream life, right now. Since launching TheYogipreneur.com in 2008 and RachealCook.com in 2014, she’s built two multiple six-figure businesses inspiring over 20,000 entrepreneurs around the world to create profitable, sustainable businesses they can be proud of, all while navigating the beautiful chaos of raising three kids with her husband Jameson. Tune in to hear them discuss Racheal's journey through entrepreneurship and motherhood, how she's navigated creating a sustainably profitable business herself, and how she works to help other business owners do the same!   Racheal's Journey “My journey of being an entrepreneur and a mom kind of happened simultaneously, without meaning to.” (1:55) Racheal started her career in financial consulting after receiving her MBA in college. She was newly married and working 75 hours per week which meant she only got to see her husband on Sundays (and even then she was basically passed out from exhaustion!) Three years in, she found herself completely burned out and ready for a change. “It got to the point where I was burning out and I was looking around going ‘Ok, we’re newly married, we want to start a family….how is this going to happen?! I can’t do that if I’m working like this, it’s just not going to work for me.’ It just wasn’t the life I wanted.” (2:29) So, she left her career and decided to take a 3 month sabbatical to figure everything out. “I really had no idea what I was going to do for my career, but I knew that I wanted to start a family, knew that I actually wanted to have a marriage and not just see him on Sundays when I was actually conscious.” (3:14) What Happened Next At that time she'd been seeing a yoga instructor almost daily to get her health back on track and recover from the burnout she'd experienced. Her yoga instructor knew the situation she was in and expressed her need for help running her business. She was struggling with her business model and needed the kind of strategy and expertise Racheal had to offer. “It never had occurred to me to that point to work with really small businesses - like solo entrepreneur businesses where it’s just one person.” (3:50) All of Racheal's former experience had been with working startups or what were considered to be small businesses, but really had anywhere from 50-100 employees. She realized there was an opportunity to market and share her skills with smaller, solopreneur businesses. She began working with that first client, got a website set up, officially "started" her business and worked mostly one-on-one by referral....then she got pregnant! Life as a Boss Mom Just six months after starting her business Racheal discovered that she was pregnant for the first time, and a month after that she learned she would be having twins! After her doctor told her that she would need to be placed on bedrest, Racheal had some decisions to make about how she would continue running her business. “Ok, I’ve got to figure something out here if I’m going to be on bedrest and then have to take care of two tiny people. How is this even going to work?!” (5:03) At that time (around 2009) business was just beginning to really take off online and she recognized the opportunities there were to leverage her skills and technology in the online space. “It’s been amazing to work with people online because now I’ve got clients all over the world, which I never imagined, and I’m able to do it while I’m home with my 3 little people.” (6:34) Racheal and Dana discuss the many benefits of being a work-at-home mom, like being able to still get work done and be productive even if you're home, in your pajamas taking care of sick babies! Racheal also mentions that she grew up with two entrepreneurial parents and she remembers that there was a lot of
Released:
Mar 9, 2017
Format:
Podcast episode

Titles in the series (100)

Welcome to the Boss Mom Podcast, where mompreneurs and women in all stages of raising their business and family come to get tools, tips and support to help make their Boss Mom world just a little bit easier. With host Dana Malstaff