Many entrepreneurs spend a lot of time building up content, but they miss out on building programs people can pay for. Why is it so mission critical to have these programs? How can you go about actually creating them? On this episode, I talk about the importance of turning what you offer into something that can help you make money. As you get better at what you do, what you know is going to be worth more. -Dana Malstaff   3 Things We Learned From This Episode If you have opt-ins and you don’t have a structured paid program, get one together ASAP! One-on-one programs are important. You always have to keep your finger on the pulse, and you can’t do that in a group. At some point in your paid programs you’re going to see that there is a bell-curve where your pricing will create a new ideal client for you. A lot of entrepreneurs think they can only start launching paid programs once they’re much bigger, but you can start now. We make money by selling things, and the things we sell must have structure. The nuances with which we deliver our programs are just as important as the kind of effort we put into marketing, words and sales pages. Whether you offer one-on-one coaching, set up a live event, or create paid content, setting up this kind of program will boost your business in a major way.