Why Dave Decided to talk to Peng Joon: Peng Joon will be revealing how he built a following of over 2 million people online using the monetization strategy that has generated over $10 million. He details the process of using automating content creation and gives many useful tips on branding and content creating. Tips and Tricks for You and Your Business: Content Multiplier Formula: What is it? (1:00) Pillar Piece Of Content: Ease And Scalability (11:50) Immerse Yourself And Go All In! (15:34) The Power of Live Events: Branding and Monetization (24:00) Quotable Moments: "Understand how to create content in a very strategic manner so it actually reduces the cost of ads." "Understanding that people and marketers have already figured out what kind of content is proven to be engaging." "Are you willing to be bad at something to be good at something." "This is the moment when the average person will quit. Do you believe that you are an average person?" Other Tidbits: Peng discusses how he automates his traffic strategy that has enabled him to travel the world and speak in over 20+ countries. It was this strategy here that got him to place #1 in the Expert Secrets contest. Links: FunnelHackerRadio.com FunnelHackerRadio.com/freetrial FunnelHackerRadio.com/dreamcar ---Transcript--- Speaker 1:     00:00           Welcome to funnel hacker radio podcast, where we go behind the scenes and uncover the tactics and strategies top entrepreneurs are using to make more sales, dominate their markets, and how you can get those same results. Here's your host, Dave Woodward. Speaker 2:     00:17           Everybody. Welcome back to funnel hacker radio. You guys are in for the ride of your life today. I have been trying to get this guy on my show for business guy in the world and traveling around the literally travels around the world the entire time. Any of you guys were there at funnel hacking live. You saw him. And if you know anything about our expert secrets book launch, he was the number one affiliate. So with that, I want to introduce you guys to Peng Joon. Hey, welcome to the show. Speaker 3:     00:40           They have everybody. I'm so excited to be here and I'm going to do whatever it takes to give you guys so much value today Speaker 2:     00:48           that's you always over deliver. So I'm not too worried about that. So for people who don't know, uh, this whole crazy expert secrets book launched, literally went nuts and hang ended up just dominating at the end. And I was like, how the heck did you do this? Because I mean he actually ended up creating an audience of over 2 million Pixel people from scratch and I'm like, what in the how do you, how does someone do that? And so he's created this thing called the content multiplier formula and I want him to kind of dive in and talk to you about this. The other thing we're going to make sure we have time at the end is he also is the master at live events. So kind of a little hook there to make sure you guys stay to the end of this thing. So you're learning a ton about the content multiplier, but also about live events. So paying to go ahead and dive in on this whole content multiply. What is it? How's it work? Why are you so successful with it? Speaker 3:     01:36           Well, let's just start off with how most people use social media and facebook, right? When most people use facebook in one ads, most of the time it's about creating the ad, targeting the audience. I'm choosing the right image. They think it's about the copy, which all those are important to the equation, but you really think about it. That's what everybody is doing. They're running an ad to a completely cold audience and getting that audience to go to follow and while that may have been effective a couple of years ago, here's the biggest turn. The biggest turn is that because that's what everybody else is doing and you will realize that you're running ads for a while, is that facebook ad cost is constantly o