Jason Schober, Social Media Campaign Manager for U.S. Bank, joins the Social Pros Podcast to share how a multi-state bank stays engaged with the local community through paid social and research. Special thanks to our sponsors: Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer) Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain) Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand) In This Episode How party research before the campaign leads to more effective measurements of success Why building and maintaining customer loyalty means close social listening and rapid customer service responses How successful traditional marketing campaigns lead to impactful social strategies Why launching your social career means stepping out of your comfort zone Resources Jason Schober on Twitter: @jschobes U.S. Bank on Facebook, Twitter, and Instagram The Power of Possible Tour Possible Visit SocialPros.com for more insights from your favorite social media marketers.