Michael Melaro, Sr. Director of Retail Performance, and Kate Wolcott Rizzo, Sr. Creative Manager, of The Wellsville Group, join the Social Pros Podcast to discuss maximizing the return on social ads.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode How to manage social for infrequently purchased products How to incorporate social listening and user generated content How to target content for different regions How to use triggers to build new audiences How to incorporate employees into your social strategy   Resources Salesforce Talk Triggers CoSchedule   Visit SocialPros.com for more insights from your favorite social media marketers.