Jessica Gioglio, co-author of The Laws of Brand Storytelling, joins the Social Pros Podcast to discuss the necessity and the evolution of brand storytelling.   Special thanks to our sponsors: Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers) Convince & Convert (Experience This! Show: experiencethisshow.com) Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand)   In This Episode Why storytelling has become more than just advertising How influencer marketing has affected the way businesses tell stories Why storytelling isn’t just for B2C Why your strategy shouldn’t center around a single platform or channel Why your reactive and proactive social channels should be consistent How to balance your internal culture with the various cultures of your customers in storytelling How to adapt successful practices without copying other brands   Resources The Laws of Brand Storytelling Jessica’s Website Carmen Collins Social Pros Episode   Visit SocialPros.com for more insights from your favorite social media marketers.