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Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]
Currently unavailable
Getting Content Strategy Right: Michael Brenner on Marketing Smarts [Podcast]
ratings:
Length:
20 minutes
Released:
Aug 22, 2012
Format:
Podcast episode
Description
The "S" word can be intimidating, but failure to articulate a clear strategy (and goals!) for your content marketing will undermine its effectiveness. Here, Michael Brenner discusses how SAP defines--and implements--its content strategy.
Released:
Aug 22, 2012
Format:
Podcast episode
Titles in the series (38)
World-Class Case Studies; They Ask, You Answer; and Building Trust on the Internet: Marcus Sheridan on Marketing Smarts [Podcast]: Join Marcus Sheridan and host George B. Thomas as they talk about brand trust, pricing pages, disarmament, the power of vertical video, the good-enough mindset, the "stupidest metric in the history of the world," and more. They have a lot o by Marketing Smarts from MarketingProfs