40 min listen
Unavailable![From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]](https://imgv2-2-f.scribdassets.com/img/audiobook/418469137/198x198/3241a6d632/1651867676?v=1)
Currently unavailable
From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]
Currently unavailable
From Aspiring CMO to Inspiring Leader: Teradata CMO Lisa Arthur on Marketing Smarts [Podcast]
ratings:
Length:
20 minutes
Released:
May 20, 2015
Format:
Podcast episode
Description
Teradata Applications Chief Marketing Officer Lisa Arthur discusses her evolution from journalist to CMO, the advent of data-driven marketing, and the importance of customer experience to marketing success.
Released:
May 20, 2015
Format:
Podcast episode
Titles in the series (38)
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