Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    UnavailableWhy Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]
    Currently unavailable

    Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]

    FromMarketing Smarts from MarketingProfs

    View podcast show
    Currently unavailable

    Why Your Next Hire Should Be a Cognitive Developer: IBM's Bob Lord on Marketing Smarts [Podcast]

    FromMarketing Smarts from MarketingProfs

    ratings:
    Length:
    20 minutes
    Released:
    Nov 1, 2017
    Format:
    Podcast episode

    Description

    IBM's first "chief digital officer," Bob Lord, explains why cognitive developers and data scientists will be indispensable members of your marketing team in the near future.
    Released:
    Nov 1, 2017
    Format:
    Podcast episode

    Titles in the series (38)

    Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.