In today's episode of the Internet Marketing Podcast, Andy is joined by Aaron Agius, speaker, CEO and Co-Founder of Louder.Online to discuss search & content strategies. On the show you'll learn: Some of the common mistakes that are made when it comes to content strategyHow businesses often have a lack of an actual strategy & just jump straight into writing content The importance of calls to actions (CTA) and why they should be different depending on where the user is on their journey - how far down the funnel they are Why answering questions and solving problems is key to content creationWhy creating content is pointless without distribution - e.g. SEO, outreach, link building, advertising, Adwords, influencer Outreach etc. Plus, as usual Aaron provides his top tip/key takeaway. If you'd like to connect with Aaron you can find him on Twitter here.  For information regarding your data privacy, visit acast.com/privacy