Do you ever feel like you’re not in control of your food, but your food is control of you? You know, when you have that one chip, or one bite of ice cream, or a simple little chicken wing, and suddenly, you’ve plowed through an entire bag, box or pint? And perhaps without even knowing it!
If so, then you’re not alone, and do we have the show for you!
We’ll be talking with Mark Schaztker, award-winning food journalist and author of The Dorito Effect: The surprising new truth about food and flavor.
Today we’re going to talk about an explosion of flavor, and how it’s downright killing us!
We’ll talk about why our flavor’s been in charge, what’s happened to our food supply-and why our great-grandma wouldn’t recognize the food of today. We’ll discuss what I call franken-foods or why a chicken’s no longer a chicken, and why no matter how we try, loosing weight almost seems impossible.
Most importantly, we’ll discuss what we can do to make simple changes today, right away, that will make huge impacts in our health, and in our waist bands!

Why do we eat?

Flavor
Everything has gotten bigger and cheaper, but less nutritious and blander
Thank flavor technology since 1950’s
Every year consume more than 1,000,000 tons of fake flavoring


Story of ancient chemical language of every organism, designed to help you find the nutrition it needs

It’s been telling lies


Story of what’s been happening to flavor, and what we can do about it.

How did Doritos come about?
Story of Chickens
Of Tomato’s


What’s wrong with Chicken?
Why don’t tomatoes taste like tomatoes?
What in the world is a Dorito?
Are we all addicted to food?

What does it mean to be addicted?
Is it any different than being addicted to heroin or cocaine?
Why an addicted brain is not a happy brain


What’s the importance of micronutrients
What is nutritional wisdom?
Do we have inner wisdom when it comes to eating?

Goats
Kids
Rat Studies


How do we wake back up our sense of taste and nutrition to know what in the world to eat?
What do we do for our kids?

Is it true kids first develop their palate in the womb?


Can you discuss your rules of flavor

Humans are flavor-seeking animals. The pleasure provided by food, which we experience as flavor, is so powerful that only the most strong willed among us can resist it.
In nature there is an intimate connection between flavor and nutrition
Synthetic flavor technology not only breaks that connection it also confounds it.


What’s the delicious cure?
Do you have pets, and what do we do for them?
Why do we eat?
Rats getting zapped before stop eating
How flavor has changed our food system

Synthetic or artificial flavor
Why natural flavor is synthetic flavor


The history of Dorito’s

“Let’s make it taste like a taco”
“You don’t know the difference between a thing and a flavor”


How flavor become manufactured
Turns on pleasure part of the brain
How our food now tricks you – but the nutrition isn’t there anymore
Nutritional Wisdom

And Goats!
Food tastes good to a goat because it tastes good to the goat
The goat follows it’s palate


Scurvy and orange cravings
Lack of nutrition in our food – the other side of the flavor coin
Things losing their nutritional value
Franken-Chickens

The Chicken of Tomorrow


Why meats are now bland
Chicken used to have Omega 3’s,
The blandness is now a nutritional problem

So chicken is further processed, in the same way we make doritos
Tasty in the moment, huge hit of calories, but don’t satisfy us.




Studying the neuroscience of food addictions

People addicted to food don’t even enjoy it.



Rat studying – weren’t doing it for the pleasure

Were like heroin addicts




Let’s look at the positives

Michael Pollan – eat what your grandmother ate, but it wouldn’t taste like food


How to eat better and how
Why natural is not natural
How to get back to nutritional wisdom

Getting back to foods


How to have a healthy relationship with food

When eat get satisfied and the hunger light goes off
The relations