During the World Financial Crisis of 2008, James Lawrence's mortgage business went belly-up, and he started running, cycling and swimming. He channelled his pain and struggle into training, and became a professional athlete in middle age. His preferred race? The Ironman: a 2.4 mile swim, 112 miles cycling, and 26.2 miles running—all in one day. As gruelling as that sounds, James decided to do 50 Ironman races, 50 days in a row, in all 50 U.S. states. They call him the "Iron Cowboy," and he lives up to his name. ------------ Listen & Learn: Why there's no such thing as a dream that's "too big" as long as you have enough time to make it happen Why fatigue is an injury How it's now more-possible than ever to become a professional athlete The importance of having a good coach ABOUT OUR GUEST James is originally from Calgary, Alberta Canada. He grew up a wrestler and later got into endurance racing to escape the stress of Corporate America. After losing everything in 2008, James turned to his new found passion for triathlon racing and went on to break two world records within three years. In 2015 James completed 50 Ironman distance triathlons, in 50 days, in each of the 50 United States -- The 50-50-50. His first book, Redefine Impossible is available on Amazon. Nutritional Tip of the Week: Bell Peppers Links & References from the Show: James "Iron Cowboy's" Website Redefine Impossible Book Got Questions? Send me a voicemail here: Ask Lucas a Question Or write to us: podcast@yogabody.com  Like the Show? Leave us a Review on iTunes Thanks to our sponsor: Trapeze Teacher Training -- For passionate yoga students who love inversion yoga, this is an exciting opportunity to train with YOGABODY, the leading educator and manufacturer of inversion slings worldwide. The Yoga Trapeze is the most-popular yoga inversion sling ever with over 100,000 students in 81 countries. Despite the ever-growing demand, there are hardly any professional instructors - until now. We’re now accepting applications for The Yoga Trapeze Certification course where you’ll learn how to teach both group and private lessons for beginning and intermediate students. Learn More