This week on the 'Why I Built This' mini series, Bruce Smith, a Canadian rower & entrepreneur from Boston.Bruce has devoted pretty much his whole life to rowing. He has won reputable competitions, coached a US team to a Bronze medal at the 2015 World Rowing Championships, and was the former Executive Director of Community Rowing in Boston. Today Bruce is on a mission to provide everyday people with a magical experience of being on real water within the comfort of their homes via a beautiful machine, Hydrow.Listen to this week's episode to learn everything from A to Z about rowing and get a sneak peak into how Bruce is turning Hydrow into the Peloton for rowing.Three Things You Will Learn1) Why Rowing Is The Best Workout Of AllGoing for a spin class is of course a good enough exercise. But why would you go for good enough instead of the best? Rowing is the absolute full-body training that uses 86% of your muscles, everything from your legs to your arms and even your core.On top of this it is also an amazing team sport that requires you to be in complete sync with 7 other people in your boat. Humans are naturally wired to like being in sync. For us this is a genuine way of connecting with others. Hence, rowing is not simply good for your physical health, but it also delivers great psychological benefits.Press play to find out more about the science behind rowing and why you'll enjoy it even more with Hydrow!2) Behind The Scenes of Hydrow's Live Outdoor RealityIf you haven't heard of Live Outdoor Reality yet, it's about time as it might just be the next big fitness trend coming our way. The first fitness equipment that uses LOR is Hydrow.Hydrow basically teleports you to an outdoor water and with an opportunity to join in real-time workouts coached by professional rowers. Sounds like magic, but all it really takes is a talented camera crew, a very dedicated team, and some charismatic rower instructors. And of course, Hydrow.Tune in to hear all about the sneak peaks of capturing & bringing the magical experience of outdoors rowing to your living room!3) The Future of Fitness & HydrowHydrow is a very new concept that brings a real first-of-its-kind experience to its users. This was also recognized by the health & fitness community, as they sold out all their pre-orders in just a matter of minutes. So Hydrow's success has definitely been great so far, but Bruce and his team are not planning to slow down on innovation anytime soon.The next big step for Hydrow is the introduction of Augmented Reality. Listen on to hear about Bruce's 5-year AR vision of looking over your shoulder and seeing the person you're rowing with!