What does it mean to be "current" in the field of enrollment management on issues of data and technology? How does a leader foster a strategic data-driven culture in the enrollment suite and specifically how do you mentor young professionals to level up their data skills and stay in the field? Jennielle Strother is the Associate Vice President for Enrollment Services at Concordia University Texas, an Adjunct Professor at the University of the Incarnate Word, and co-founder of #emchat community. Jennielle joins Brad and Thom to explore how modern data leadership looks from the AVP seat.   Beers: Thom: Hoppin' Frog Brewery, Akron, OH, www.hoppinfrog.com, Gangster Frog IPA, https://untappd.com/b/hoppin-frog-brewery-gangster-frog-i-p-a/335672 Brad: Toppling Goliath Brewery, Decorah, IA, Pseudo Sue Pale Ale, https://untappd.com/b/toppling-goliath-brewing-co-pseudo-sue/65644   References: Excel on the way out?, https://www.accountingtoday.com/news/cfos-no-longer-see-excel-skills-as-vital-for-new-hires   Music:   Artist: Waylon Thorton, http://freemusicarchive.org/music/Waylon_Thornton/   Track: Favorite Secrets, http://freemusicarchive.org/music/Waylon_Thornton/Mystery_Club/Waylon_Thornton_-_Favorite_Secrets   Used under Creative Commons Attribution-NonCommercial-ShareAlike 3.0 United States (CC BY-NC-SA 3.0 US) License, https://creativecommons.org/licenses/by-nc-sa/3.0/us/, No revisions made