55 min listen
Tien Tzuo (Salesforce.com) - Changing the Game of Enterprise Software
Tien Tzuo (Salesforce.com) - Changing the Game of Enterprise Software
ratings:
Length:
52 minutes
Released:
Jan 24, 2007
Format:
Podcast episode
Description
Tien Tzuo, Chief Strategy Officer for Salesforce.com, describes seven lessons for transforming an enterprise software business from a traditional direct sales model to one which leverages the internet to produce in-bound sales. He stresses the awareness cycle for Salesforce.com's products, free-trial offers, onion-based product design and the continuing importance of events in the complex enterprise software industry.
Released:
Jan 24, 2007
Format:
Podcast episode
Titles in the series (100)
Janice Fraser (Adaptive Path) - Entrepreneurial Leadership Qualities by Entrepreneurial Thought Leaders