19 min listen
EP 406: The Ad Genius Behind Amy Porterfield and Melanie Duncan with Chris Evans of Traffic and Funnels
EP 406: The Ad Genius Behind Amy Porterfield and Melanie Duncan with Chris Evans of Traffic and Funnels
ratings:
Length:
18 minutes
Released:
Sep 3, 2016
Format:
Podcast episode
Description
Chris Evans, cofounder of Traffic and Funnels. Surrounded by incredible entrepreneurs, Chris decided that it was his time to build a success empire. His business Traffic and Funnels has taken a smart approach to business: They have focused on their strengths to get revenue, and now they are ready to expand. Famous Five: Favorite Book? – King Icahn What CEO do you follow? — Trump and Zuckerberg Favorite online tool? — Slack Do you get 8 hours of sleep? — Yes If you could let your 20 year old self know one thing, what would it be? – Find and invest in a mentor Time Stamped Show Notes: 01:35 – Nathan introduces Chris 01:55 – Chris worked with a lot of amazing entrepreneurs and decided to build his own empire 02:40 – He helps experts built client acquisition systems 03:00 – 1 $5500 product, and an upsell 03:25 – Traffic and Funnels is a slick website 03:40 – The numbers 03:50 -- $660000 in revenue for 2016 so far 04:30 – The problem with paid marketing 04:50 – Understanding the market and validating the product 05:15 – The biggest mistake is not understanding that market. 05:40 – The higher value products had a larger margin for error 06:00 – Cost to acquire a client is $400 to $700 06:15 – Solid revenue goals 06:40 – Advice for the info-product space 07:00 – Have clarity 07:30 – You need a target and a specialization 07:50 – Track your numbers and know what you need to break even 08:00 – How do you think about stages for scaling? 08:25 – The revenue must keep up with the spending. 08:50 – Know your business model and your plan. 09:10 – Work your way backwards. 09:25 – Take out any emotion. 09:45 – An evergreen business 10:00 – A launch-style business is more stressful up front 10:20 – You have to be smart and build credibility. 10:50 – Why this model? 11:10 – To build up a kiddy and launch their own evergreen info product 11:35 – Starting with their biggest strength 11:45 – Building stability and growing 12:10 – Taking on more employees does not scare him. 12:30 – They can get through adversity. 12:44 – Go to trafficandfunnels.com and Facebook.com/chrisaevans 14:55 – The Famous Five 3 Key Points: Start with your biggest strength until your business has stability. Create a plan and work your way backwards. Understand the market and validate your product. Resources Mentioned: Host Gator – The site Nathan uses to buy his domain names and hosting for cheapest price possible. Freshbooks - The site Nathan uses to manage his invoices and accounts. Leadpages – The drag and drop tool Nathan uses to quickly create his webinar landing pages which convert at 35%+ Audible – Nathan uses Audible when he's driving from Austin to San Antonio (1.5 hour drive) to listen to audio books. King Ichahn - Chris’ favorite business book Slack – Chris’ favorite online tool Toptal – Great for people to get access to software developers Show Notes provided by Mallard Creatives
Released:
Sep 3, 2016
Format:
Podcast episode
Titles in the series (100)
EP 84: How to Spend $.05 Per Click and Make $2 On that Same Click with Bazi Hassan: Nathan Latka brings you top entrepreneurs daily inspired by Tim Ferriss, Pat Flynn, John Dumas, Entrepreneur on Fire, Chalene Johnson, NPR, HBR, the StartUp podcast, Art of Charm, Dave Ramsey, Planet Money, APM Marketplace, Mixergy, Seth Godin, #AskGaryVe by SaaS Interviews with CEOs, Startups, Founders