About This Episode:Bridget Brennan is CEO of the strategic consultancy, Female Factor, and author of the groundbreaking books, Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business) and Winning Her Business: How to Transform the Customer Experience for the World’s Most Powerful Consumers (HarperCollins Leadership). She is one of the world’s leading authorities on women consumers. She is a member of the Vikings Women Advisory Board of the Minnesota Vikings National Football League team, and was named a “Woman to Watch in Retail Disruption” by the social think tank Remodista. She is also a regular contributor for Forbes.com on the topic of women consumers.  Find out more about Bridget at: http://thefemalefactor.com/ See the Show Notes: www.jeremyryanslate.com/557 Sponsors:Audible: Get a free 30 day free trial and 1 free audiobook from thousands of available books. Right now I'm reading "Steve Jobs," by Walter Isaacson head over to www.jeremyryanslate.com/book  Command Your Brand Media: Looking to grow your brand as a guest on top rated podcasts? Visit www.commandyourbrand.media