Growing up in New York, Sarah Cooley found her entrepreneurial spirit out of nowhere. Sarah is the founder of Simply Curated, a maker of boutique hand-poured soy candles in elegant glass containers modeled on vintage barware. After a career in design and marketing, Sarah found that she missed working with physical products — and from this, a candle company was born. Join us as we talk to Sarah about: The importance of customer feedback Adapting to the market when ideas come into conflict with reality The perks and pitfalls of wholesaling Responsibilities beyond the sale Visit the show notes for this episode