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Autoline This Week #1819: The Global Bowtie: Selling Chevy Around the World

Autoline This Week #1819: The Global Bowtie: Selling Chevy Around the World

FromAutoline This Week


Autoline This Week #1819: The Global Bowtie: Selling Chevy Around the World

FromAutoline This Week

ratings:
Length:
27 minutes
Released:
Jun 13, 2014
Format:
Podcast episode

Description

If Chevrolet still used the old ad line “baseball, hot dogs and apple pie” to sell cars, it might be considering updating today’s version with “soccer, sushi and strudel” to reflect the global growth of the brand. And the man responsible for making all marketing decisions for the brand as it continues to expand around the world, Chief Marketing Officer Tim Mahoney joins John McElroy as his special guest on Autoline THIS WEEK along with Michelle Krebs with AutoTrader Group and Nathan Bomey from the Detroit Free Press.
Released:
Jun 13, 2014
Format:
Podcast episode

Titles in the series (100)

In depth discussions of the most important trends and developments shaping the automotive industry with industry executives and the top auto journalists. Your half-hour update on what they’re talking about in the C-suites.