8 min listen
Autoline This Week #1819: The Global Bowtie: Selling Chevy Around the World
Autoline This Week #1819: The Global Bowtie: Selling Chevy Around the World
ratings:
Length:
27 minutes
Released:
Jun 13, 2014
Format:
Podcast episode
Description
If Chevrolet still used the old ad line “baseball, hot dogs and apple pie” to sell cars, it might be considering updating today’s version with “soccer, sushi and strudel” to reflect the global growth of the brand. And the man responsible for making all marketing decisions for the brand as it continues to expand around the world, Chief Marketing Officer Tim Mahoney joins John McElroy as his special guest on Autoline THIS WEEK along with Michelle Krebs with AutoTrader Group and Nathan Bomey from the Detroit Free Press.
Released:
Jun 13, 2014
Format:
Podcast episode
Titles in the series (100)
Autoline EXTRA #1231: NACOTY: On this edition of Autoline EXTRA, John McElroy and his panel of colleagues continue their mid-year review of cars competing to win the 2009 North American Car of the Year Award. They discuss the Nissan GT-R, Dodge Challenger and the Acura TSX. Watch... by Autoline This Week