56 min listen
AAH #170 - Taking the Pulse of the Ad Biz
ratings:
Length:
61 minutes
Released:
Oct 26, 2012
Format:
Podcast episode
Description
This week the Autoextremist, Peter De Lorenzo, takes the helm, and it's time to talk auto advertising. And, we've got one of the marketing world's seasoned veterans to offer his expert opinion. Mark LaNeve was the marketing chief for General Motors before going to Allstate and now he's back, fully enveloped in the automotive world, as the COO for Team Detroit, Ford's advertising agency. We'll talk about some of the very best examples of car ads out there right now and find out what agencies are turning out the most engaging creative. On hand to offer her opinion as well is friend of the show Jean Halliday from AutoAdOpolis.
Released:
Oct 26, 2012
Format:
Podcast episode
Titles in the series (100)
Autoline After Hours 1 - Automotive Socialism: John McElroy and "After Hours" regulars Peter De Lorenzo, of AutoExtremist.com and gonzo PR ace Jason Vines are joined by John Neff of Autoblog.com to discuss this week's momentous automotive news. General Motors CEO & Chairman Rick Wagoner is fired... by Autoline After Hours