When Nicola Nice, CEO, Pomp & Whimsy, noticed the lack of liquor brands targeted towards women, compared to men, she founded Pomp & Whimsy – bringing Victorian-era gin to the modern day with a touch of femininity. On this episode, Nicola talks about the history of gin, how she started her business, and how to create a distinct voice as a brand. Nicola also shares her career path that lead her from academia to spirits, and discusses the importance of following a passion.