28 min listen
Super-premium drinks
FromThe Bottom Line
ratings:
Length:
28 minutes
Released:
Nov 15, 2018
Format:
Podcast episode
Description
There has been an explosion in the number of craft ale breweries and small-scale gin distilleries in recent years. The so-called super premium alcohol sector is growing. Why are these drinks popular among consumers? Is this a passing fad or is the drinks business facing fundamental change? Evan Davis and guests discuss.
Guests:
Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery
Laura Edwards, general manager at Meantime Brewing Company
and Andrew Geoghegan, global consumer planning director at Diageo
Guests:
Tina Warner-Keogh, partner and co-owner of Warner Edwards Gin Distillery
Laura Edwards, general manager at Meantime Brewing Company
and Andrew Geoghegan, global consumer planning director at Diageo
Released:
Nov 15, 2018
Format:
Podcast episode
Titles in the series (100)
14/06/2012: Evan Davis and guests discuss temptation marketing and the psychology of competition. by The Bottom Line