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Shoe designer Sarah Flint on going direct-to-consumer: 'I'm controlling my own destiny'

Shoe designer Sarah Flint on going direct-to-consumer: 'I'm controlling my own destiny'

FromThe Glossy Podcast


Shoe designer Sarah Flint on going direct-to-consumer: 'I'm controlling my own destiny'

FromThe Glossy Podcast

ratings:
Length:
36 minutes
Released:
Jan 30, 2019
Format:
Podcast episode

Description

In 2013, Sarah Flint launched her luxury footwear brand in high-end retailers like Bloomingdale's, Barneys and Shopbop.com. Over the years, the brand grew steadily and earned influential fans including Meghan Markle, but Flint felt something was missing: She wasn't able to create a meaningful, direct connection with her customers, she was designing close to 200 products a year and the margins were always slim. So at the end of 2017, Flint cancelled all orders from department stores, pulling out of them completely, cut her prices in half and became a direct-to-consumer brand. On this week's episode of The Glossy Podcast, Hilary Milnes sits down with luxury footwear designer, Sarah Flint, to talk about making the shift from wholesale to DTC, establishing relationships with customers and getting set to scale her brand.
Released:
Jan 30, 2019
Format:
Podcast episode

Titles in the series (100)

The Glossy Podcast is a weekly show discussing the impact of technology on the fashion and luxury industries with the people making change happen.