Mike Moyer, Entrepreneur & Author on Funding Your Company Without Funds And Slicing Pie: the Fairest Way to Divide Start-up Equity 
You and a partner go in “50/50” on a new business. You do all the work, he owns half the company. Now what? Slicing Pie outlines a simple method for dividing equity in an early stage company that tells you exactly the right number of shares for each participant. All other methods of dividing up equity create problems- all of them. Slicing Pie gives you a way to acquire the things you need to build your business without cash. This is the perfect discussion for anyone who wants to start their own company.
Mike Moyer teaches Entrepreneurship at Northwestern University and the University of Chicago Booth School of Business. He is the author of Slicing Pie, How to Make Colleges Want You, College Peas, and Trade Show Samurai. He has an MS in integrated marketing from Northwestern University and an MBA from the University of Chicago
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