The more information you can use to automatically communicate better will only improve your customer experience. That's why it's so important to recognize a tools potential before it's too late. Because it's your agency ability to adopt and implement these services that will keep you ahead of everyone else. The easiest way to know if you're making a "staying ahead purchase" is when you get asked, you're going to pay how much for that? Today Ryan and I talk about one tool that's a bargain compared to its power and another that isn't (anymore) but insanely powerful. P.S. These emails are good, I promise.