In episode #982, we discuss how you can combat your declining social media traffic. Tune in to hear what you can do to fight the decline. We have committed to throwing a FREE Marketing School Live Event in Los Angeles, once Marketing School reaches 1M downloads in a 30 day period. Take action: Rate, review, subscribe, and SHARE. Check the progress here! TIME-STAMPED SHOW NOTES: [00:27] Today’s Topic: How to Combat Your Declining Social Media Traffic [00:50] Even traffic on Neil’s LinkedIn video posts has declined. [01:15] Now, Neil is seeing his reach decline to less than 20,000. [01:40] Instagram Live is new, so they are boosting those posts. [02:05] Eric thinks you should try the omni-channel approach to avoid the decline. [02:25] Neil agrees that you need to leverage the newest channels to boost your reach. [02:45] You need to scrub those who don’t engage from your email lists. [03:10] Spend money on paid ads in order to target the right people. [04:20] Social media is a numbers game. [04:30] It’s also important to know what your audience cares about. [04:50] If people aren’t engaging, it’s probably because they don’t like your content. [05:15] Think about social media content as a form of testing. [05:25] Test out different types of content and see what works. [05:55] Grant Cardone is good at slicing up the content they have and repurposing it. [06;18] When repurposing content, post natively to the channel. [06:50] Don’t just assume marketing guys on social media are sleazy. Rather, you should learn from them. [07:11] That’s it for today! [07:40] We hit our goal of 1 Million downloads! So, we will be throwing a free event in Los Angeles this June. Check out this website if you would like to attend. Remember: we are capping the event at 500 people, so sign up now, if you’re interested! DM Eric if you would like to participate in the VIP dinner. Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu