41 min listen
Marketer's Brief
FromAd Age Ad Lib
ratings:
Length:
28 minutes
Released:
Mar 12, 2019
Format:
Podcast episode
Description
In a 20-year marketing career with Anheuser-Busch, Bob Lachky oversaw some of the most memorable ad campaigns in beer, including “Whassup,” the Budweiser Frogs and Real Men of Genius. Lachky, now a consultant, joins us to talk about the brewing marketing war between his old company and MillerCoors over corn syrup, as well as why Lachky thinks the beer industry has lost its way.
Released:
Mar 12, 2019
Format:
Podcast episode
Titles in the series (100)
Dave Morgan: Ad Age editor Brian Braiker talks with Dave Morgan, CEO of Simulmedia by Ad Age Ad Lib