Discover this podcast and so much more

Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

Karina Wilsher, Anomaly’s next global CEO

Karina Wilsher, Anomaly’s next global CEO

FromAd Age Ad Lib


Karina Wilsher, Anomaly’s next global CEO

FromAd Age Ad Lib

ratings:
Length:
28 minutes
Released:
Nov 20, 2018
Format:
Podcast episode

Description

After 14 years at Anomaly, founding partner Karina Wilsher will be assuming the global CEO title at the agency. Currently the global COO, Wilsher has long been groomed for the new role and will assume the chief executive position in January. True to its name, Anomaly is an outlier in its space, a non-traditional agency that was founded with a commitment to intellectual property and creating products. Wilsher joins me today to discuss the news and what it means for her and for Anomaly. We discuss its most famous product, the legal cannabis pen Dosist, the breaking down of the holding company model, Brexit — which the London-based Wilsher describes as a “shit show.” We get into the struggles of Anomaly’s parent company MDC Partners, evolving consumer behaviors and what 2019 looks like for Anomaly. 
Released:
Nov 20, 2018
Format:
Podcast episode

Titles in the series (100)

Ad Lib features unscripted conversations with some of the biggest personalities in media and marketing, speaking off the cuff with Ad Age editor Brian Braiker. The goal here is to do away with spin and jargon, and get to know some of the more influential and innovative people in this space — and understand the humans behind the titles.