This week on Analytics on Fire, I sat down with the godfather of BI Communities and Chief Research Officer of Dell, Shawn Rogers to discuss a topic that is becoming critical to the next generation of BI, community. Shawn gives us a clear view on what it takes to drive a data-driven culture, as well how to convince a C-level executive like himself to make the ‘investment’. We have an in-depth conversation on Shawn’s five Cs of BI: culture, community, collaboration, commitment, and consistency. In This Episode, You'll Learn (Time-Stamped): [11:59] – Shawn states that from a best practice standpoint “the very first thing an enterprise needs to do is listen” [12:20] – Shawn recommends to “listen first, participate second, and then start to integrate.. by integrate look for entry point to share information” [14:32] -Shawn emphasizes that “the value is people learning from one another” [14:45] -“They are doing BI and Analytics, and its take a village” [14:58] – “To build a culture around analytics, it has to include a collaboration platform.. it helps scale out a culture” [15:32] – “It can’t just be tech, there has to be a culture of collaboration. When I see that (existen of community), those are the companies who are leading.” [24:24] – “We have to realize that growing a community takes time” [26:19] – Key Quote “If you’ve got the right culture that means you have Executive Sponsorship.” [26:39] – “A lot of smart community building I’ve seen has been where culturally and financially investments are made.” [28:41] – “It’s like social data. You have to get past the fluff.” [29:09] – AHA Moment “You have to get non-traditional executive who can look beyond the P&L and see that non-traditional investments can breed non-traditional value. Non-traditional value is recouping investment in big data. So many of these investments fall out due to poor use, poor advocacy.” [29:40] – “50% of the time your average data warehouse doesn’t work and you spend $2MIL to find out” [29:53] – “Too often these big projects (big data) cost millions of dollars up front, then we get short sited to spend couple 100K to foster the investment” and so much more! Enjoy! Get full show notes and more information by clicking here: http://analyticsonfire.com/15