Today's guest is a best selling author of 7 Levels of Communication.  We discuss why the typical new agent is out of business in a year and why the way you've probably been taught to sell is all wrong.  Why and how should you change you're approach to selling.
We discuss building a business that you love and working with clients that love you back.  We talk about how to build strong relationships with influencer's in your market and why 1 strong relationship is worth 250 mediocre relationships.
We discuss why you should start with the end in mind---what do you want people to say about you when you die?  That you were a slick sales guy or you were a giving and loving business owner?
What is the lifetime value of you're customers?  You spend money getting leads and converting them but, most people fail to continue to develop that relationship to yield fruit over the lifetime of that client.
He also shares why tweaking something as simple as doing initial consultations will increase conversions and increase referrals.
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