What do you do when your selling system isn’t scaling or generating ROI? You have to define your selling system’s goals. John Grimshaw, DigitalMarketer’s Analytics and Data Manager, joins the experts for a two-part episode that will help you understand the metrics to track so you can define your selling system’s goals and ultimately scale your campaigns and business. IN THIS EPISODE YOU’LL LEARN: The “eating the data vegetables” concept that will allow you to grow and scale your business and reach a new audience. Use the “Perfect Selling System Questionnaire” to determine the goal of your selling system so you know which systems to scale, which to optimize, and which to scrap. Why making money should not be the goal of every selling system (« and how breaking even can generate opportunity for business growth).  Thanks so much for joining us this week. Have some feedback you’d like to share? Leave us a review on iTunes!