Most businesses already have the knowledge and tools they need, but they don’t necessarily know what to do, so they focus on the wrong things... Join the experts as they interview guest Sonya Keenan from Digital Marketer Down Under and learn how she took a client’s business from 6,000 subscribers to 20,000 and cut overhead by 75% by simply cutting out all the things they shouldn’t have been focusing on. Learn how to plan out what you should be focusing on so you can do the same in your business. IN THIS EPISODE YOU'LL LEARN: How Sonya 3X’d a client’s business by stopping them from doing the wrong things Why most businesses shouldn’t just focus on customer ascension (« and what to focus on instead) 3 things that make a successful strategy (« if you don’t have these, you don’t have a strategy) The 1 foundational step you need to take before starting your new marketing campaign Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review! iTunes not your thing? Find us on Stitcher or at DigitalMarketer.com/podcast.