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Length:
35 minutes
Released:
Nov 15, 2018
Format:
Podcast episode
Description
In this episode of Marketing Trends, Ian talks with Shannon Duffy, an SVP of Marketing at Salesforce. Shannon talks about how to build a marketing team from the ground up, how to take complex things and make them simple, and how "Melrose Place" inspired her to get into marketing. 1:25 - Shannon’s background in marketing and how she got started. 4:45 - How "Melrose Place" inspired Shannon to get into marketing. 7:50 - The link between marketing success and customer success. 10:05 - The campaign Shannon is most proud of. 15:00 - How marketers can embrace failure. 17:45 - How to improve the top of the marketing funnel. 19:40 - How to take complex ideas and make them simple. 21:00 - Why anyone can be in marketing, but not everyone is a marketer. 27:30 - How to build a team from the ground up. 31:50 - The best piece of advice for a beginning marketer. 32:40 - Lightning Round. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading to www.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Nov 15, 2018
Format:
Podcast episode
Titles in the series (100)
Focusing on Product in High-Velocity Businesses with Frazier Miller, CMO of Wrike: Frazier Miller says his first love was product management, which allowed him to focus on the customer. He brought that love with him as he moved up the corporate ladder and he taps into it frequently when devising strategy as the CMO of . On this... by Marketing Trends