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Beth Comstock: The Power of Change and How to Spur Creativity
FromMarketing Trends
Currently unavailable
Beth Comstock: The Power of Change and How to Spur Creativity
FromMarketing Trends
ratings:
Length:
45 minutes
Released:
Jan 9, 2019
Format:
Podcast episode
Description
Beth Comstock (Twitter: @bethcomstock | IG: @bethcomstock) is the former CMO of GE and the author of Imagine It Forward: Courage, Creativity and the Power of Change. In this interview, Chad and Beth discuss how to stop tribalism in your business, developing better frameworks for creativity and the writing process behind Beth’s new book Imagine It Forward. Marketing Trends is brought to you by our friends at Salesforce Pardot, B2B marketing automation on the world’s #1 CRM. Are you ready to take your B2B marketing to new heights? With Pardot, marketers can find and nurture leads, close more deals, and maximize ROI. Learn more by heading towww.pardot.com/podcast. To learn more or subscribe to our weekly newsletter, visit MarketingTrends.com.
Released:
Jan 9, 2019
Format:
Podcast episode
Titles in the series (100)
Becoming a Complete Marketer with Alecha Stackle, SVP & CMO of RealPage: With the number of technologies and disciplines involved in marketing, it is easier than ever for marketing professionals to specialize. But for a marketer to become a leader, they need to widen their scope and understand how to interface with every... by Marketing Trends