15 Hints to Entrepreneurial Success: Lessons from a Caribbean Business Woman
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About this ebook
Through her entrepreneurial experiences, the author shares some personal anecdotes as she takes her journey pursuing her passion. This book teaches how to leverage your personal experiences, networks and opportunities to accomplish your dream.
Learn practical business tips from this motivational book to implement in your business or to motivate you to start your own. The author reveals tenets that have allowed her to achieve entrepreneurial success since she began her journey.
Important business tips in areas such as registering your Trademark, Marketing your products, Negotiation, and importantly writing a business plan as well as important agencies to contact in setting up a business are mentioned in the book.
The simple yet profound writing style will engage you all the way to the end.
Heneka Watkis-Porter
Heneka Watkis-Porter is a passionate entrepreneur who is driven to succeed. She is the CEO of Patwa Apparel Limited and affiliate brands ’10 Fyah Side’ and ‘Print Pro’. She graduated from the University of the West Indies (Mona Campus) with a B.Sc. in Sociology and Management Studies (Hons) and is the creator and host of her radio shows, “The Entrepreneurial You” and “Living On Purpose”. A proud Ambassador for Christ, she is a motivator who enjoys using her life’s experiences as a channel of hope for those within her sphere of influence. Among others, she provides mentorship as an “I Believe Initiative” Ambassador, an initiative of the Governor General of Jamaica, His Excellency, The Most Honourable Sir Patrick Allen. She is also an awardee of a “Bold One” of manufacturing in 2012 by National Bakery. Heneka Watkis-Porter is married to Adolph and enjoys travelling the world, interacting with people from different cultures as well as executing new and creative ideas.
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15 Hints to Entrepreneurial Success - Heneka Watkis-Porter
© 2014 Heneka Watkis-Porter. All rights reserved.
No part of this book may be reproduced, stored in a retrieval system, or
transmitted by any means without the written permission of the author.
Published by AuthorHouse 04/10/2014
ISBN: 978-1-4918-7384-7 (sc)
ISBN: 978-1-4918-7385-4 (hc)
ISBN: 978-1-4918-7386-1 (e)
Library of Congress Control Number: 2014905213
Any people depicted in stock imagery provided by Thinkstock are models,
and such images are being used for illustrative purposes only.
Certain stock imagery © Thinkstock.
Because of the dynamic nature of the Internet, any web addresses or links contained in
this book may have changed since publication and may no longer be valid. The views
expressed in this work are solely those of the author and do not necessarily reflect the
views of the publisher, and the publisher hereby disclaims any responsibility for them.
Contents
Acknowledgements
Foreword
Preface
Introduction
Finding Your Purpose
Defining Success
Evicting Fear
Preparation, Preparation, Preparation
Perspective
Perseverance
Getting (and staying) Motivated
Being A River Not A Reservoir
Reliability
Customer Service
Marketing
Financials
Intellectual Property
Negotiation
Planning
Appendix
ACKNOWLEDGEMENTS
I wish to express my deepest gratitude to the following:
To God for His constant guidance every step of the way while providing me with the strength to keep going, inspiring me to continue to the end.
To the staff at Author House Publishing for being so professional from the very first call to completion of this book; you made publishing so seamless.
To Adolph Porter for being a wonderful husband, your continued love and support keep me going; your sense of humour is priceless.
To Pastor and friend Reverend L. Christopher Mason for your constant words of encouragement; they have helped to strengthen me.
To the Portmore United Church’s intercessors for your many prayers; to Reverend Lavene Elliot and the team at Unleashing Purpose Ministries, much love and thanks for the continuous support.
To Pastor, friend and mentor Reverend Joel Downer, you have inspired me to be the best I can be. You have helped a great deal in building self-confidence.
To Business Services Organizations (BSOs) that have nurtured my development over the years especially to JAMPRO, JIPO, JBDC, CEDA and to mentors Action Coach’s Marcia Woon-Choy and National Baking Company’s Steven Sykes and the rest of the team, thanks for your invaluable support.
To Owen James for your wisdom, guidance and belief in me; I owe you a debt of gratitude.
To Corine LaFont for encouraging me to just start writing
and for narrowing down a subject area when there were so many ideas floating around in my head.
To friends and supporters too numerous to mention by name; you believed in me, but especially Nicole Lynch I couldn’t have done it without your cheers. I owe you a debt of gratitude.
To my fellow "I Believe Initiative" (IBI) Ambassador Glenford Smith for your guidance and insight along the way.
To the IBI
team who have provided another platform for me to share my story and to provide encouragement to others as I live my purpose of Life Transformation through Inspiration,
thank you.
His Excellency the Most Honourable Sir Patrick Allen, our Governor-General, who brought the IBI into being and continues to inspire youth with its positive messages and programmes, has greatly honoured me by writing the foreword for my book. A million thanks, Your Excellency!
FOREWORD
In 2012, Heneka Watkis-Porter began her journey with the I Believe
Initiative IBI), first as a Youth Conference Presenter and later as one of the founding I Believe
Ambassadors. The same drive to motivate others to excellence which prompted her participation in the IBI has propelled her into writing this book. In it, she poignantly shares memories of a life in which she was abused even in the womb, but which, with God’s help, have become her launching pad to higher achievements. Heneka is the epitome of the IBI message: she has seized the good in her life to right the wrong.
This book was written with young businesspersons—or those wanting to venture in business—in mind. Heneka begins where it matter most: a sense of purpose and a determination to press on to the finish line, despite the hurdles on the way. One of my favourite lines in her book is "A life of purpose enables us to awake each day ready to seize every opportunity that presents itself and to create opportunities where none seem to exist." She is not writing theory: this is her life experience!
Heneka’s objective is to prove to young and aspiring businesspersons that like her, who began life with so many disadvantages, they can dream big and realize their goals. Success will come by a dint of preparation, purpose, perseverance and a passion for focused, effective work. She shares tips which have helped her in her quest for success. Importantly, this includes information on financial planning and management, a weakness of several micro and small businesses, as well as on negotiation and marketing, among others which are sure to be helpful to the potential entrepreneur.
I am very pleased to endorse this first book by I Believe
Ambassador Heneka Watkis-Porter who shares my passion that there is nothing wrong with Jamaica that cannot be fixed by what is right with Jamaica".
His Excellency the Most Honourable Sir Patrick L. Allen, ON, GCMG, CD
Governor-General of Jamaica
King’s House
Kingston
March, 2014
PREFACE
It is recorded that 377,000 babies were born on