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549 SURVEY RESPONDENTS

Age Distribution
Respondents are an accurate reflection 100%
of the voters in the 2020 presidential 80%
election.
60%

40%

20%

0%
18-29 30-44 45-60 >60

2024 Voters Survey Respondents

Male-Female Split
100%

80%

60%

40%

20%

0%
Female Male

2024 Voters Survey Respondents

Democrat-Republican Split
100%
80%
60%
40%
20%
0%
Democrat Republican
2024 Voters

Survey Respondents (excluding those undecided or open to a third


party)
VOTING ATTITUDES Voting Attitudes
All respondents

Open to Third Party Will Vote for a


34% Democrat
Question 1 27%

Undecided Will Vote for a


between Duopoly Republican
14% 25%
ISSUE AGREEMENT
Only respondents open to a third party.

Our criminal justice system and the way we


manage police are fundamentally flawed,
requiring profound reform.
Question 2
Disagree

Agree

0% 20% 40% 60% 80% 100%


Strongly Somewhat

A government that forces people to be


vaccinated under threat of losing their jobs has
violated our basic rights and must be stopped.

Question 3 Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70%

Strongly Somewhat

The government does not have the authority to


regulate what types of guns or ammunition
citizens can own or carry.

Question 4 Disagree

Agree

0% 10% 20% 30% 40% 50% 60%

Strongly Somewhat
ISSUE AGREEMENT
Only respondents open to a third party.
(continued)

The government does not have the right to


censor what people say online or anywhere
else, no matter what we say.

Question 5 Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70% 80%

Strongly Somewhat

Economic recessions and inflation result from


bad government systems and institutions,
requiring deep change.
Question 6
Disagree

Agree

0% 20% 40% 60% 80% 100%

Strongly Somewhat

A government that shuts down our businesses


and our way of life in order to fight the spread
of a pandemic has gone too far.

Question 7 Disagree

Agree

0% 10% 20% 30% 40% 50% 60%

Strongly Somewhat
ISSUE AGREEMENT
Only respondents open to a third party.
(continued)

America’s ability to control events around the


world through military power is both a waste of
money and an ethical failure.

Question 8 Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70%

Strongly Somewhat

Centralized planning is arrogant, saying that a


bunch of people in Washington D.C. are going to
figure out your life better than you will.

Question 9 Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70% 80%

Strongly Somewhat

ANALYSIS

* Winning issue areas for us include criminal justice reform, vaccine mandates, the First Amendment,
economics, peace and decentralization.
* Issues relating to the Second Amendment and pandemic-related shut-downs will require greater effort.
CANDIDATE ACCEPTABILITY
Only respondents open to a third party.

A professional economist representing a third


party would be an effective advocate for making
deep reforms to the way our government
works.
Question 10

Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70% 80%

Strongly Somewhat

A former Republican congressman representing


a third party would be an effective advocate for
making deep reforms to the way our
Question 11
government works.

Disagree

Agree

0% 10% 20% 30% 40% 50% 60%

Strongly Somewhat

A professional comedian representing a third


party would be an effective advocate for making
deep reforms to the way our government
Question 12
works.

Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70%

Strongly Somewhat
CANDIDATE ACCEPTABILITY
Only respondents open to a third party.
(continued)

An anti-government activist representing a third


party would be an effective advocate for making
deep reforms to the way our government
works.

Question 13 Disagree

Agree

0% 10% 20% 30% 40% 50% 60% 70% 80%

Strongly Somewhat

A former police officer representing a third


party would be an effective advocate for making
deep reforms to the way our government
Question 14
works.

Disagree

Agree

0% 10% 20% 30% 40% 50% 60%

Strongly Somewhat

ANALYSIS

* A candidate positioned as an economist would be well received among voters open to a third party.

* A candidate positioned as a police officer or a former Republican Congressman could be moderately


well received.

* A candidate positioned as a comedian or an anti-government activist would face significant headwind.


POSITION/QUOTE
TOLERABILITY
Only respondents open
to a third party.

If you agreed with a candidate’s other positions, could you


support him or her, if he or she were “pro-life”?

Question 15 Could Not

Could

Absolutely Probably
80% 70% 60% 50% 40% 30% 20% 10% 0%

If you agreed with a candidate’s other positions, could you


support him or her, if he or she used the word “faggot” a
few times during a comedy routine earlier this year?

Question 16

Could Not

Could

60% 50% 40% 30% 20% 10% 0%

Absolutely Probably
POSITION/QUOTE If you agreed with a candidate’s other positions, could you
TOLERABILITY support him or her, if he or she had made the following
Only respondents open statement in the past? “The right to discriminate is something
to a third party. we should all fight for… It gets very demonized, but you want to
(continued) be able to decide who’s going to come into your business,
who’s going to live in your community… I believe in the right to
discriminate.”

Question 17 Could Not

Could

70% 60% 50% 40% 30% 20% 10% 0%


Absolutely Probably

If you agreed with a candidate’s other positions, could you


support him or her if he or she has made the following
statement in the past? “Can’t trust a tranny. They lie. It’s
inherent in the nature of being a tranny, it’s wrapped up in it.
They are a lie… They’re literally lying about their gender, so I
can’t trust you on anything else there.”

Could Not
Question 18

Could

Absolutely Probably
80% 70% 60% 50% 40% 30% 20% 10% 0%

ANALYSIS

* Pro-discrimination and homophobic comments significantly shrink the pool of potential supporters who
are otherwise open to a third party.

* This effect is substantially reduced when comments are perceived as merely the use of bad words.

* A pro-life position is largely acceptable to those open to a third party.


ANALYSIS BY VOTER CATEGORY

Issue Agreeement
ISSUE AGREEMENT 1.5
Questions 2-9
All respondents exceept those 1
undecided between the duopoly.
0.5
Strongly agree = 1.5

Agree-Disagree
Somewhat agree = 0.5 0
Somewhat disagree = -0.5
Strongly disagree = -1.5 -0.5

-1

-1.5

Democrat Republican Open to 3rd Party

ANALYSIS
* In most of our winning issue areas, we are likely to draw more from Republican-leaning voters than from
Democrat-leaning voters.
* The opposite is true in the area of criminal justice reform.
* In areas of pandemic management and gun rights, we are likely to get positioned as similar to Republicans.

Candidate Acceptability
CANDIDATE ACCEPTABILITY 0.6
Questions 10-14
0.4
All respondents exceept those
undecided between the duopoly. 0.2
Agree-Disagree

0
Strongly agree = 1.5
Economist Republican Comedian Activist Cop
Somewhat agree = 0.5 -0.2
Somewhat disagree = -0.5
Strongly disagree = -1.5 -0.4

-0.6

-0.8

-1

Democrat Republican Open to 3rd Party

ANALYSIS
* Acceptance of a candidate positioned as an economist would be broad.
* A candidate positioned as a cop or a former Republican Congressman would draw more from
Republican-leaning than from Democrat-leaning voters.
* The headwind faced by a candidate positioned as a comedian or anti-government activist would be broad.
ANALYSIS BY VOTER CATEGORY
(continued)

Position/Quote Tolerability
1.5
POSITION/QUOTE ACCEPTABILITY
Questions 15-18
1
All respondents exceept those
undecided between the duopoly.
Tolerable-Intolerable
0.5

Could suport = 1.5


0
Probably could suppport = 0.5 "Pro-Life" "Faggot" "Discrimination" "Tranny"
Probaby could not support = -0.5
-0.5
Could not support = -1.5

-1

-1.5

Democrat Republican Open to 3rd Party

ANALYSIS

* Aversion to pro-discrimination comments is broad.


* Aversion to homophobic comments is particularly strong among Democratic-leaning voters.
* A pro-life position would position a candidate as similar to a Republican.
Agree With
Libertarian
Positions
47% Open to
Third Party
34%

30% 17% 17%

There is significant overlap between those voters who reported as being open to
a third party (34%) and those rated as more in agreement than disagreement with
our positions, on average (47%). This intersection (17%) represents the sweet
spot of potential supporters.
Agree With
Libertarian
Positions Open to
47% Third Party
34%

11%
20%

16%

6%

10%

1%

3%
Tolerant of
Position/Quotes
19%

Requiring voters to tolerate pro-discrimination and homophobic comments


drastically reduces the sweet spot of potential supporters, from 17% to 6%.

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