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Age Distribution
Respondents are an accurate reflection 100%
of the voters in the 2020 presidential 80%
election.
60%
40%
20%
0%
18-29 30-44 45-60 >60
Male-Female Split
100%
80%
60%
40%
20%
0%
Female Male
Democrat-Republican Split
100%
80%
60%
40%
20%
0%
Democrat Republican
2024 Voters
Agree
Question 3 Disagree
Agree
Strongly Somewhat
Question 4 Disagree
Agree
Strongly Somewhat
ISSUE AGREEMENT
Only respondents open to a third party.
(continued)
Question 5 Disagree
Agree
Strongly Somewhat
Agree
Strongly Somewhat
Question 7 Disagree
Agree
Strongly Somewhat
ISSUE AGREEMENT
Only respondents open to a third party.
(continued)
Question 8 Disagree
Agree
Strongly Somewhat
Question 9 Disagree
Agree
Strongly Somewhat
ANALYSIS
* Winning issue areas for us include criminal justice reform, vaccine mandates, the First Amendment,
economics, peace and decentralization.
* Issues relating to the Second Amendment and pandemic-related shut-downs will require greater effort.
CANDIDATE ACCEPTABILITY
Only respondents open to a third party.
Disagree
Agree
Strongly Somewhat
Disagree
Agree
Strongly Somewhat
Disagree
Agree
Strongly Somewhat
CANDIDATE ACCEPTABILITY
Only respondents open to a third party.
(continued)
Question 13 Disagree
Agree
Strongly Somewhat
Disagree
Agree
Strongly Somewhat
ANALYSIS
* A candidate positioned as an economist would be well received among voters open to a third party.
Could
Absolutely Probably
80% 70% 60% 50% 40% 30% 20% 10% 0%
Question 16
Could Not
Could
Absolutely Probably
POSITION/QUOTE If you agreed with a candidate’s other positions, could you
TOLERABILITY support him or her, if he or she had made the following
Only respondents open statement in the past? “The right to discriminate is something
to a third party. we should all fight for… It gets very demonized, but you want to
(continued) be able to decide who’s going to come into your business,
who’s going to live in your community… I believe in the right to
discriminate.”
Could
Could Not
Question 18
Could
Absolutely Probably
80% 70% 60% 50% 40% 30% 20% 10% 0%
ANALYSIS
* Pro-discrimination and homophobic comments significantly shrink the pool of potential supporters who
are otherwise open to a third party.
* This effect is substantially reduced when comments are perceived as merely the use of bad words.
Issue Agreeement
ISSUE AGREEMENT 1.5
Questions 2-9
All respondents exceept those 1
undecided between the duopoly.
0.5
Strongly agree = 1.5
Agree-Disagree
Somewhat agree = 0.5 0
Somewhat disagree = -0.5
Strongly disagree = -1.5 -0.5
-1
-1.5
ANALYSIS
* In most of our winning issue areas, we are likely to draw more from Republican-leaning voters than from
Democrat-leaning voters.
* The opposite is true in the area of criminal justice reform.
* In areas of pandemic management and gun rights, we are likely to get positioned as similar to Republicans.
Candidate Acceptability
CANDIDATE ACCEPTABILITY 0.6
Questions 10-14
0.4
All respondents exceept those
undecided between the duopoly. 0.2
Agree-Disagree
0
Strongly agree = 1.5
Economist Republican Comedian Activist Cop
Somewhat agree = 0.5 -0.2
Somewhat disagree = -0.5
Strongly disagree = -1.5 -0.4
-0.6
-0.8
-1
ANALYSIS
* Acceptance of a candidate positioned as an economist would be broad.
* A candidate positioned as a cop or a former Republican Congressman would draw more from
Republican-leaning than from Democrat-leaning voters.
* The headwind faced by a candidate positioned as a comedian or anti-government activist would be broad.
ANALYSIS BY VOTER CATEGORY
(continued)
Position/Quote Tolerability
1.5
POSITION/QUOTE ACCEPTABILITY
Questions 15-18
1
All respondents exceept those
undecided between the duopoly.
Tolerable-Intolerable
0.5
-1
-1.5
ANALYSIS
There is significant overlap between those voters who reported as being open to
a third party (34%) and those rated as more in agreement than disagreement with
our positions, on average (47%). This intersection (17%) represents the sweet
spot of potential supporters.
Agree With
Libertarian
Positions Open to
47% Third Party
34%
11%
20%
16%
6%
10%
1%
3%
Tolerant of
Position/Quotes
19%