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HOME COU

TURE DEFINES
A NE W DE
SIGN PER
SPEC TIVE

first issue

2015
2016

C A R P E T S

collection

S TA R T
FROM
PEOPLE
company

Radici ben ancorate alla tradizione afgana, spirito cosmopolita per guardare il mondo con curiosit, passione e amore per la bellezza e le sue infinite declinazioni, unite alla vocazione di trasmettere la cultura della
propria gente e la memoria del tappeto tradizionale: la
storia della famiglia Amini un percorso fatto di contaminazioni e influenze diverse, una strada costellata da conquiste faticose, un racconto entusiasmante
che narra le vicende di uomini coraggiosi. Tutto inizia
tra Herat e Kabul nel 1962, quando Sultan Amini fonda
la Amini Brothers Company (ABC) con la quale, grazie
a una fittissima rete di collaborazioni con artigiani locali, produce e commercializza tappeti locali. Da questi
villaggi sperduti e difficilmente raggiungibili nascono
creazioni uniche e inimitabili che Amini vuole portare
anche in Europa. Nel 1975 ABC una realt consolidata e pu disporre di un centro logistico moderno e
funzionale, ma nel 1978 i russi invadono lAfghanistan e
Sultan Amini deve decidere tra la famiglia e ci che ha
faticosamente costruito. La situazione insostenibile e
il trasferimento in Germania necessario. Grazie ai contatti costruiti nel tempo e alla credibilit consolidata a
Francoforte trova terreno fertile per ripartire e tornare
a credere nel suo progetto. Oggi ABC ha costruito la
propria identit e si propone come punto di riferimento per importanti aziende, per i marchi pi prestigiosi
della moda, per strutture ricettive e hotel di alto livello che mostrano la qualit nellarredo delle loro stanze. La divisione Amini nasce proprio da questa nuova
esigenza; un progetto basato sulla volont di proporre
una selezione di tappeti evoluta, in sintonia con una
dimensione contemporanea dellinterior design. Amini
una realt unica, perch basata su una filosofia ispirata alla ricerca della qualit a ogni livello e animata da
una passione che ha radici lontane. Un nuovo progetto
nel solco della tradizione, una sfida cos importante da
trasformare in brand il nome di famiglia.

Strong roots in the Afghan traditions, a cosmopolitan


inquisitive view of the world, passion and love for beauty
in all its forms, together with a calling to transmit the
culture of their people and the recollections of traditional
carpets: the history of the Amini family is filled with
different inspirations and influences, a path studded
with hard-won achievements, an exciting tale that
tells the story of brave men. It all started back in 1962
between Herat and Kabul when Sultan Amini founded
Amini Brothers Company (ABC) to produce and sell
local carpets, thanks to an extensive network of local
craftsmen. These remote and off-the-track villages
create unique, inimitable manufacts that Amini then
brought to Europe. By 1975, ABC was a solid company
with a modern logistics centre, but then in 1978 the
Russians invaded Afghanistan and Sultan Amini had
to choose between his family and the business he had
painstakingly built up. The situation was untenable
and a move to Germany became necessary. Thanks to
his contacts built up over the years and his standing
in Frankfurt, Amini found fertile ground to start again
and rediscover his faith in his project. Today, ABC has its
own identity and is a lodestone for major companies,
famous fashion houses, reception centres and luxurious
hotels featuring quality furnishings in their rooms. The
Amini division was set up precisely to meet this new
requirement; a project to propose next generation
carpets, attuned to the contemporary lines of interior
design. Amini is unique thanks to its philosophy of the
pursuit of quality at every level, infused with a passion
with far-off roots. A new project from the heart of
tradition, an important undertaking to transform the
family name into a brand name.

chapter 1

PRODUC TION:
DISCOVER
NEW BOUNDARIES

company

Lapprodo in Europa segna linizio di una crescita continua che porter ABC a sviluppare una rete distributiva
articolata e capillare e ad aprire nel 1988 la sede italiana, proponendosi sul mercato con una propria identit. Oggi lazienda pu offrire una gamma di tappeti
davvero unica e di altissima qualit, a cui affianca un
servizio preciso e puntuale in tutte le fasi del pre e post
vendita. Esperienza e conoscenza consentono anche
alla nuova divisione Amini di interpretare le specifiche
esigenze del cliente, mentre organizzazione e flessibilit gestionale assicurano tempestivit e consegne in
tempi rapidi. Una serie di plus che le hanno permesso di
ottenere ottimi risultati, un successo che non fa dimenticare ad Amini le proprie origini, i luoghi di produzione
da cui tutto ha avuto inizio. Afghanistan, Nepal, Persia,
India, Marocco, Turchia: ancor oggi da l che arrivano
i tappeti, in quelle terre che vive e si tramanda quella
cultura arcaica che permette di dar vita a vere opere
darte che arrederanno le case di tutto il mondo.
Amini pronta a diventare un grande partner internazionale del mondo del design che esporta in America,
Europa, Oriente e in tutti quei mercati dove professionisti dellarredo cerchino tappeti di design e qualit che
sappiano conferire identit e personalit agli ambienti che li ospitano, che abbiano un ruolo decisivo nella
caratterizzazione di uno spazio, nella definizione di un
luogo. Tappeti che sappiano originare un senso di appartenenza, protagonisti moderni in grado di reinterpretare la tradizione o di determinare una tendenza,
ma soprattutto beni di valore, in grado di donare gioia
e bellezza nel tempo.

ABCs arrival in Europe marked the beginning of its


continuous growth, leading to development of a
widespread distribution network and the opening of an
Italian office in 1988, entering the market under its own
name. The company currently offers a unique range of
very high quality carpets with an excellent pre and postsales service. The new Amini division can draw on ABCs
experience and knowledge to interpret customers
specific requirements while its organisation and
operating flexibility ensure prompt and fast deliveries.
These strengths that have led to excellent results, a
success story that does not mean Amini forgets its
roots, those villages where it all took off. The carpets
still arrive today from Afghanistan, Nepal, Persia, India,
Morocco and Turkey where that ancient culture lives on
and produces those masterpieces that grace homes
all over the world. Amini is poised to become a major
international partner in the design world, exporting
carpets to America, Europe, the East and all those
markets where interior experts look for designed and
quality carpets that lend character to their settings,
play an important role in creating an ambience and in
defining a space. They give a sense of belonging, modern
players that reinterpret tradition or create a trend and,
moreover, they are precious, they make their owners
feel happy and are beautiful to look at over time.

chapter 1

Amini private retail and hospitality

La gamma di tappeti offerta oggi da Amini molto


ampia e diversificata: tappeti tradizionali o moderni,
dallimmagine e dal decoro molto complesso o a tinta unita monocolore, tappeti dalla forte consistenza
o al contrario leggeri e delicati, tappeti per interni ma
anche per loutdoor. Ciascuno pu trovare il suo stile,
la propria personalit, soddisfare le proprie esigenze
estetiche ma anche gli aspetti funzionali. Amini in
grado di personalizzare ogni tappeto sviluppando soluzioni ad hoc per ogni progetto. Oltre alle dimensioni su
misura, lazienda pu infatti interpretare stile e personalit del cliente attraverso le trame e i colori del tappeto, pu dar vita a disegni specifici e dedicati, sviluppare cromie particolari mettendo a punto nuovi colori
ed effetti in base al materiale utilizzato. Insomma una
personalizzazione infinita che nasce dalla consapevolezza di poter disporre di un know how deccellenza,
un modus operandi ancorato alla capacit di passare
dalla grande alla piccola scala, di ragionare in termini
di produzione industriale ma mantenendo una forte
identit artigianale. Per conquistare nuovi mercati, per
essere sempre propositivi e innovativi, per diventare il
punto di riferimento per il design contemporaneo di
alta qualit, senza dimenticare che ogni singolo tappeto una creazione unica e deve essere pensato e poi
prodotto come se fosse lultimo.

Aminis current product portfolio is vast and diversified:


traditional or modern carpets, complicated patterns
or plain colours, strong or light and delicate hues,
carpets for indoors and also for outdoors. Each of
us develops our own style and personality and we
satisfy our aesthetical needs as well as functional
aspects. Amini can customise your carpet, developing
bespoke solutions for every requirement. As well as
its customised articles, the company interprets its
customers personal styles through the weave and
colours of the carpet; it can create individual designs,
develop particular shades of colours by fine-tuning
new colours and effects depending on the material
used. Infinite variety born of the awareness that the
company has the excellent know-how and a modus
operandi hinged on its ability to switch from large to
small scale, to think on an industrial production scale
while producing an artisanal product. To conquer new
markets, to always be proactive and innovative, the
reference point for high quality contemporary design,
without forgetting that each single carpet is a unique
creation and must be designed and produced as if it
were the last.

CUSTOM
YO U R OW N
SOLUTION
company

1.

2.

1. Resort Palace Hotel, Ras al Khaimah

3.

2. Flagship store, Milan


3. Relais San Lorenzo, Bergamo Alta

Collaboration

chapter 1

DAVID WISEMAN
photo by Joe Kramm

THE HAAS BROTHERS


photo by Daniel Trese

LLUS LLE
photo by Martin Crook

Integrazione sicuramente uno dei termini preferiti da


Ferid Amini, oggi responsabile della divisione Amini, ed
uno dei valori da sempre tramandati dalla sua famiglia. Declinato nei suoi significati si traduce per lazienda nellincontro di diverse culture, paesi dorigine,
esperienze, capacit, in un mix di stili, di arti, di manifestazioni della creativit. Amini unazienda che
promuove il dialogo fra le competenze, la compenetrazione di immagini e atmosfere provenienti da mondi
lontani, sia dal punto di vista geografico, sia da quello
delle discipline coinvolte. Ecco perch il mondo dellarte, che da sempre ha espresso attenzione e sensibilit
nei confronti del tappeto, oggi uno dei riferimenti pi
importanti per lazienda. Perch larte che anticipa le
tendenze (Zeitgeist), con la pittura che si esprimono al
meglio i colori, le sfumature, gli accostamenti pi ricercati, i contrasti pi vibranti. Nascono in questo modo le
numerose collaborazioni con artisti di fama internazionale o con creativi meno noti ma che hanno saputo interpretare la straordinaria essenza del tappeto per dar
vita a proposte inedite, a soluzioni originali, a esemplari
unici pensati per una mostra, una performance o una
galleria. Un rapporto di scambio continuo di esperienze
e di conoscenze, una collaborazione che porta a una
crescita reciproca e a soluzioni che impreziosiscono lofferta Amini, offrendo agli artisti un mezzo diverso con
cui esprimersi. Una sfida gi accettata in passato da
Picasso, Mir, Dal, dai grandi artisti; un supporto per
dare voce alla creativit del futuro, un nuovo o rinnovato protagonista con il quale impreziosire progetti unici
e di grande pregio.

Integration is surely one of the favourite words of Ferid


Amini, the current head of the Amini division, and a value
passed down in his family from generation to generation.
In every sense of the word, integration, symbolises
for the company the union of different cultures,
countries, experiences, skills in a mix of styles, art and
creativity. Amini promotes the merger of expertise, the
permeation of images and atmospheres from distant
worlds, both in geographical terms and in the sense of
the disciplines involved. This is why the art world, which
has always esteemed the carpet as an object, is one of
the most important sources of ideas for the company.
Art pre-empts Zeitgeist and painting best expresses
colours, shades, the most desired combinations, the
most vibrant contrasts. This is the reason behind the
many collaborations with internationally famous artists
or less well known creative souls who interpret the
extraordinary essence of the carpet to bring to life new
proposals, original solutions, unique articles created for
an exhibition, a performance or a gallery. A relationship
of ongoing exchanges of experience and knowledge,
a relationship that leads to mutual development and
solutions that embellish Aminis portfolio, offering
artists another medium for them. A challenge taken up
the past by Picasso, Mir, Dal, by great artists; a way
to express tomorrows creativity, a new or reinterpreted
protagonist to enhance unique, precious projects.

ART &
LIMITED
EDITIONS
company

1.

2.

3.

1. Exhibition at Design Miami 2014, by R & Company, New York.


2. Se estrecha la luz rug in wool and silk.
Designed by Llus Lle for R & Company, New York.
3. Animal Planet rug in wool and silk.
Designed by The Haas Brothers for R & Company, New York.

4.

4. Collage rug in wool and silk.


Designed by David Wiseman for R & Company, New York.

chapter 2

T H E TA S T E
OF DESIGN

GIO PONTI
COLLECTION

Gio Ponti Archives

products

Il contatto con larchivio Ponti stato il passo naturale


di un percorso intrapreso da chi crede in un progetto
e vuole andare fino in fondo, da unazienda che non
si ferma ai primi ostacoli ma vuole scardinare i luoghi
comuni ed disposta ad affrontare con tenacia ed entusiasmo sfide difficili. Amini ha messo a disposizione
la sua esperienza e la sua biblioteca infinita di colori,
trame e decori. Dallarchivio Ponti sono emersi disegni
straordinari, riferimenti ad opere architettoniche ma
anche dettagli inediti, quasi sconosciuti. Un incontro
tra la creativit di un maestro e la sapienza di unazienda, tra bellezza e materia, tra idea e realizzazione. Il
lavoro stato lungo e complesso ma alla fine ne nata
una collezione elengante e raffinata, una serie di opere
darte moderne, tappeti contemporanei che giocano
su tratti leggeri o pi evidenti, su contrasti sfumati o
spunti di colore molto accesi, su geometrie semplici e
accostamenti ricercati che trasmettono tridimensionalit e profondit al tappeto. Capolavori in lana tibetana e seta naturale, complementi che portano nelle case unarmonia e un senso della misura che nasce
dallequilibrio tra disegno, forma e colore.
Ferid Amini non nasconde la sua stima nei confronti del
maestro milanese, per colui che ha segnato con uno
stile sobrio ma elegante il design del Novecento, che ha
saputo passare con classe e competenza tutti gli ambiti della creativit e che ha saputo calarsi a qualsiasi scala del progetto. Una passione viscerale per Ponti
designer, architetto, direttore di rivista, pittore e poeta,
una volont di accostarsi ad alcuni frammenti della sua
straordinaria capacit progettuale, con lumilt dello
studioso ma anche con lambizione di poterla reinterpretare attraverso tappeti unici e dai disegni inimitabili.

Investigation of the Ponti archives was an obvious part of


the path followed by anyone who believes in a project and
intends to see it through, for a company that does not
falter at the first obstacle but intends to flout tradition and
intends to take on seemingly unsurmountable challenges
with tenacity and enthusiasm. Amini has drawn on its
experience and its infinite library of colours, textures and
patterns while the Ponti archives offered up extraordinary
designs, references to architectonic works and also
almost unknown unpublished details. An extraordinary
meeting of beauty and materials, ideas and results,
bringing together a masters creativity and a companys
skill. The project was long and arduous but has resulted
in an extraordinarily elegant and refined collection, a
number of modern works of art, contemporary carpets
with a play on lighter and darker segments, blurred
contrasts or bright hues, simple geometrical forms and
contrived combinations that give a three-dimensional
depth to the carpets. Masterpieces in Tibetan wool and
natural silk, these carpets introduce harmony to the
home and a sense of proportion that comes from the
balance between design, shape and colour.
Ferid Amini is open about his respect for the Milanese
master, the person who epitomised design in the
twentieth century with an elegant, sophisticated style,
moving from one creative environment to another with
class and skill, equally at home designing a spoon or a city.
A true passion for Ponti, designer, architect, magazine
editor, painter and poet, with a willingness to approach a
few fragments of his extraordinary design skills with the
humility of a student but with the ambition to reinterpret
it in unique carpets of inimitable designs.

Diamantina a decoration that


enlivened the fabrics of the
eponymous villa in Caracas, and that
recalls the diamond-shaped ceramic
tiles in a wide range of colours

10

11

12

chapter 2

Diamantina

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered
with cloth. size 200x300, 250x300 cm and bespoke sizes

13

14

Labirinto, a carpet with a strong


balance, marked by the relationship
between past and present, strength
and elegance: a communion that
creates an incisive visual result.

15

16

chapter 2

Labirinto

products

pile composition 100% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the
carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth.
size 200x300, 250x300 cm and bespoke sizes

17

chapter 2

GIO PONTI
COLLECTION
OVERVIE W

18

Triangolo, cerchio, esagono, linea continua o spezzata,


intreccio, sfumature, pennellate libere. Sono alcune delle geometrie e dei motivi grafici che caratterizzano la
collezione Gio Ponti. Soluzioni che giocano sul delicato
equilibrio tra i colori, sulle forme slanciate, sullimportanza del segno che descrive la superficie. La sequenza
di triangoli che diventano rombi, poi quadrati e ancora
rettangoli dai colori delicati e dalle forme slanciate impreziosite da accenti di colore descrivono Diamantina,
la decorazione che richiama le piastrelle in ceramica
diamantate pi volte utilizzate nelle opere architettoniche. Una linea marcata, spessa ed evidente, origina
invece Labirinto, in cui simmetria del disegno e contrasto tra sfondo e tratto conferiscono profondit ed effetto rilievo al tappeto. Le semisfere e il gioco di luci e
ombre e pieni e vuoti sono il tratto distintivo di Sole e
Luna mentre in Riflessi le forme si fanno pi libere e dinamiche, come a formare un collage di pezzi, un gioco
di campiture che si specchiano irregolarmente sulla superficie. La scacchiera invece la base di Sorrento che
rimanda al lavoro sviluppato con la ceramica di Vietri
per i pavimenti dellHotel Parco dei Principi. Lesagono
la figura geometrica propria dello stile di Ponti tornato
oggi di grande attualit, regola lo sviluppo di Esagoni
mentre Taranto rimanda alla vela traforata che decora la cattedrale progettata nellomonima citt. Infine
la maglia regolare di Incroci e le pennellate libere di
Lettera Disegnata che indaga i disegni e le scritte contenuti nelle lettere che il maestro amava mandare a
colleghi e amici. Ogni decoro trova nel colore il mezzo attraverso il quale esprimersi al meglio, ogni cromia
viene esaltata dai tratti e dalla forma del disegno: Amini rinnova quotidianamente nel binomio segno-colore
la formula magica per tappeti dautore.

Triangles, circles, hexagons, solid or broken lines, knots,


shades, free brushstrokes. These are some of the
geometries and patterns of the Gio Ponti collection.
Articles that play on the delicate balance between
colours, elongated forms, the importance of the form
characterising the surface. A sequence of triangles
that become rhombuses, squares and then rectangles
of delicate hues and slender forms embellished by
dashes of colour: Diamantina, the decoration that
recalls the diamond-shaped ceramic tiles used often in
architectonic works. A thick and obvious marked line is
used for Labirinto, where the symmetrical design and
contrasts between the background and weave give the
carpet depth and relief. The semi-circles and play of
light and shadow, full and empty characterise the Sole
and Luna while the shapes are free and more dynamic in
Riflessi, creating a collage, a play of backgrounds that
are reflected unevenly on the surface. A chessboard
is the backdrop for Sorrento which recalls the project
developed with Vietri ceramic tiles for the floors of Hotel
Parco dei Principi. The characteristic hexagon shape of
Pontis style, once again very fashionable, is used for
the Esagoni carpet while the Taranto model references
the perforated sail that decorates the cathedral
designed in the city of the same name. Finally, the
regular weave of Incroci and the free strokes of Lettera
Disegnata that investigate the designs and writings in
the letters that the master loved to send his colleagues
and friends. Each decoration is presented at its best
through the choice of the ideal colour, each shade is
enhanced by the traits and the shape of the drawing:
Amini renews the magic formula for master carpets on
a daily basis with its sign-colour binomial.

Sole Luna

products

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted
finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered
with cloth. size 200x300, 250x300 cm and bespoke sizes

19

20

chapter 2

Riflessi

products

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted
finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered
with cloth. size 200x300, 250x300 cm and bespoke sizes

21

chapter 2

Esagoni

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted
finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered
with cloth. size 200x300, 250x300 cm and bespoke sizes

22

Sorrento

products

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted
finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered
with cloth. size 200x300, 250x300 cm and bespoke sizes

23

24

chapter 2

Taranto

products

pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool hand carded) technique hand knotted
finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered
with cloth. size 200x300, 250x300 cm and bespoke sizes

25

chapter 2

Incroci

pile composition 100% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the
carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth.
size 200x300, 250x300 cm and bespoke sizes

26

Lettera disegnata

products

pile composition 100% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the
carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth.
size 200x300, 250x300 cm and bespoke sizes

27

C
O

28

M
LL A
I
EC N
TI
O
N

chapter 3

SELECTED
PROPOSALS

Amini carpets collection

products

La collezione Amini composta oggi da prodotti diversi per stile, fattura e materiali utilizzati. Complementi tradizionali o moderni, la cui versatilit tecnica
e stilistica permette molteplici possibilit dimpiego.
Unofferta che si compone di diverse proposte: tappeti
tibetani o monocolore, vintage o orientali tradizionali,
100% naturali o sviluppati specificatamente per loutdoor, una variet che permette ad ogni cliente di trovare la giusta risposta alle proprie esigenze estetiche e
funzionali. Questa ampia gamma di scelta, associata
alla possibilit di personalizzazione, diventa un aspetto importante per progettisti, architetti o interior designer, che trovano nellazienda un interlocutore attento
e preparato a soddisfare ogni possibile richiesta perch
il tappeto possa diventare davvero uno degli strumenti
compositivi del progetto, un elemento fondamentale
nella definizione del carattere dello spazio. In questo
senso linfinita palette cromatica e le tonalit studiate ad hoc permettono di affrontare il tema colore con
una completezza e profondit che non ha eguali. Le
prove effettuate in laboratorio per ottenere la giusta
resa cromatica raccontano di una competenza approfondita e dellinesauribile sete di ricerca dellazienda.
Lobiettivo della qualit si traduce anche negli aspetti logistici e operativi: dalla disponibilit praticamente
immediata di molti modelli alla qualit del servizio e
del trasporto, dalla rete di agenti capillare e distribuita
sul territorio al sito web aziendale ricco di contenuti e
di spunti interessanti.

The Amini collection is characterised by different


products depending on their style, production method
and materials used. Traditional or modern, its carpets
can be used for a multitude of purposes thanks to their
technical and design versatility. They include Tibetan or
monochrome, vintage or eastern traditional carpets,
100% natural or produced specifically for outdoor use
allowing each customer to find exactly the right match.
This vast range, and the possibility to customise, is
important for designers, architects or interior designers
who can rely on the company for expert advice and
the satisfaction of all possible requests for the carpet
to become one of the key players of the design, a
fundamental element in the definition of the ambiences
character. Indeed, the infinite palette of colours and
shades designed specifically means that the theme of
colour is addressed with a completeness and depth that
is unparalleled. Laboratory tests to obtain the correct
colour rendering are the work of in-depth expertise
and the companys unending pursuit of research.
The objective of quality translates into logistical and
operational aspects as well: from the almost immediate
availability of many models to the quality of service
and transport, the widespread agency network and the
comprehensive company website.

29

chapter 3

CONTEMP O R A RY
DESIGN

Di Scholten & Baijings ho sempre ammirato la particolare attenzione allartigianato e alla tradizione che
hanno sempre dimostrato ma soprattutto la sensibilit assolutamente unica nelluso del colore e la capacit di dar vita a un delicato equilibrio di perfette cromie
che avevo visto in altri loro progetti. Molte volte nei nostri tappeti il colore pi importante del decoro perch
solo quel particolare colore, quellaccostamento raffinato, quel mix equilibrato di tonalit possono tradurre
le idee e i sogni in prodotti unici Ferid Amini descrive
cos lapproccio al duo di architetti olandesi da parte
dellazienda nel 2014, finalizzato ad avviare una collaborazione per un progetto legato al mondo del tappeto. Proprio la grande attenzione al tema del colore,
da sempre indagato dai designer nella loro attivit, ha
permesso di trovare fin da subito una sintonia profonda con Amini. Si scelto pertanto di proporre un solo
decoro lasciando al colore il ruolo di vero protagonista.
Nepal Blend una collezione estremamente raffinata, nella quale il motivo a bolle trova nella suddivisione grafica dei piani e nella delicata sovrapposizione di
cromie il giusto modo di esprimersi al meglio. Un gioco
di equilibri in cui forme e sfumature conferiscono profondit al disegno; tre proposte cromatiche che permettono di far vibrare la superficie del tappeto.

30

I have always admired the emphasis on craftsmanship


and tradition of Scholten & Baijings and especially
their unique approach to the use of colour and ability
to create the delicate balance of perfect hues that I
have seen in their other projects. Colour is very often
the most important feature of our carpets because
only that particular hue or elegant combination or
balanced combination of tones is able to express our
ideas and dreams in unique products, Ferid Amini thus
describes the companys approach to the two Dutch
architects in 2014, initiating a partnership for a carpet
project. Thanks to their focus on colour, the designers
have immediately found themselves in tune with Amini.
They agreed to use just one design allowing colour to be
the main player. Nepal Blend is an extremely elegant
collection, with a bubble motif shown off to its best
through the graphic division of the carpet sections
and the delicate overlay of colours. A balancing act
in which shapes and shades give depth to the design;
three colour options that give the carpet vibrancy.

Amini design: Scholten & Baijings

products

pile composition 100% Tibetan wool (hand spun wool hand carded) technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are revolved on the backside and covered with cloth size
200x300, 250x300 and bespoke sizes

31

32

33

chapter 3

Amini design: Carlo Colombo

pile composition 100% Wool or Wool and Viscose technique premium hand tufted finishing wool pile loop and
viscose pile cut, handwashed, clipped and carved size 200x300 cm and bespoke sizes

34

CONTEMP O R A RY
DESIGN

Leleganza formale il tratto distintivo dello stile di


Carlo Colombo, a cui associa la capacit unica di lavorare con materiali diversi interpretandone lidentit
pi vera per cercare di estrarre da ciascuno di essi i
valori pi profondi e le potenzialit pi nascoste. Uno
stile che gli ha permesso di sviluppare progetti con i
pi importanti brand del design e dellarredo made
in Italy e che anche con Amini si esprime attraverso
lattenzione al materiale e alla poetica del fare che
propria dellazienda. Ne nascono motivi e grafiche diverse che danno vita a tre collezioni per cinque modelli
complessivi, diversi per carattere e personalit. CC1
una proposta pixelata nella quale leffetto tridimensionale determinato dalla grandezza dei punti e dalla loro vicinanza o rarefazione. Il motivo geometrico
del triangolo caratterizza invece CC2, il tappeto il cui
decoro definito dallaccostamento di pi elementi a
formare nuove configurazioni dalla disposizione apparentemente casuale. Pi legate al mondo optical le
tre proposte della collezione Carlo Colombo che propongono effetti grafici molto diversi: dalle linee curve
dalleffetto pop alle sfere che sembrano scavare buche
da golf sulla superficie, fino ai tratti netti e decisi di
forme geometriche trapezoidali che si susseguono e si
specchiano per tutto lo sviluppo del tappeto.

Carlo Colombos style is distinguished by formal


elegance, together with his unique ability to work with
different materials extrapolating from each one their
most significant values and hidden potential to create
a new identity. Thanks to this characteristic, he has
worked with the major design and furniture companies
in Italy. His relationship with Amini is based on focus
on the materials and the poetry of creation shared
with the company. Their collaboration has resulted in
three collections of five models, different in character
and personality. CC1 is a pixelated model, where
the three-dimensional effect is created by the size of
the stitches and their proximity or intermittence. The
geometric pattern of the triangle characterises CC2,
a carpet with a pattern defined by the combination
of various elements to create new seemingly random
configurations. The three models of the Carlo Colombo
collection have a more optical base, with very differing
graphical effects: curved lines with pop effect and
spheres that seem to dig golf holes in the surface, sharp
lines of trapezoidal geometric shapes that follow one
another and reflect each other throughout the carpet.

35

36

37

38

chapter 3

Whisper

shading grey

shading beige

shading purple

white silver

light taupe

gianduja brown

coriander taupe

cipria graphite

caviar black

sky grey

tibetan red

deep blue

pile composition 100% Viscose technique hand loomed finishing viscose pile loop and cut hand washed and
clipped. Available also with fringes. size 170x240, 200x300, 250x300, 300x400 and bespoke size

39

40

Evocative surfaces, signed by


the marks of time. Vintage carpets
are unique and timeless pieces
reinterpreted today with
bold and up-to-date colors.

41

42

chapter 3

Revive

snow white

white

blue

rubin red

orange cooper

grey blue

green

brown

pile composition 100% Wool technique hand knotted finishing the carpets are salt washed and overdyed size
170x240, 200x300, 270x370, 300x400

43

44

45

46

chapter 3

Ariane

Tuscan Hay

Almond

Natural

Fossil Grey

Forest Night

Earth Brown

Light Sage

Ruby

pile composition 100% hand spun vegetable dyed Wool technique hand woven finishing the carpets are hand
washed. Available also with fringes size 170x240, 200x300, 270x370, 300x400 and bespoke sizes

47

chapter 4

COLLECTION
OVERVIE W

48

Technical data

Lana, lino, seta, pelle e molti altri materiali di primissima qualit assolutamente naturali che vengono
reperiti direttamente in loco attraverso una selezione attenta dei fornitori in base alle diverse tipologie
di prodotto. Tutta la ricchezza di Amini nasce da qui,
perch la qualit finale del tappeto ha origine proprio
nella materia prima, nella sapienza dei tosatori, nella
capacit di cogliere il momento giusto, di individuare le migliori greggi di pecore. La creativit passa poi
dallesperienza di uomini che traducono con sapienza
lidea in un disegno, in uno schema preciso per la realizzazione del tappeto, codificando materiali, colori,
tipologia di annodatura e tutto quanto serve alla preparazione del telaio. Leccellenza passa attraverso le
mani di tessitori che tramandano il sapere attraverso le generazioni, capaci di ottenere il meglio da ogni
fibra. Lestetica finale del tappeto deriva dallinfinita
pazienza di chi si occupa del lavaggio e della rifinitura della superficie, per eliminare materiale in eccesso,
parificando il vello e lo spessore, facendo esaltare cromie e contrasti. Oggi Amini pu contare su una qualit
produttiva consolidata presentandosi sul mercato dalta gamma e assicurando un servizio di pari livello: tempi rapidi, consegne certe, servizio post vendita e consulenza.

Wool, linen, silk, leather and many other top quality


completely natural materials that are sourced directly
on site through a careful selection of suppliers depending
on the product type. This is the base of Aminis treasure
chest, as the end quality of its carpets depends on its
raw materials, the shearers expertise, the ability to pick
the right moment and identify the best sheep herd.
Creativity is achieved through experience in translating
ideas into designs, a precise pattern to produce the
carpets, codifying materials, colours, types of knots
and all those details necessary to prepare the looms.
Excellence passes through the weavers hands as they
transmit the knowledge gained from one generation to
another, obtaining the best from each fibre. The beauty
of our carpets is the result of the infinite patience of
the persons involved in the washing and the finishing
of the carpets to eliminate excess materials, balancing
the fleece and the thickness, enhancing colours and
contrasts. Amini stands for longstanding production
quality on the high end of the market with a similar
service level: fast and certain production times, reliable
deliveries, after sales assistance and advice.

49

gold

light taupe

caviar black

natural

vintage platinum

WOOL & SILK


pile composition 50% Pure Silk, 50% Tibetan Wool (hand spun wool
hand carded) technique hand knotted finishing Wool pile loop and silk
pile cut. The carpets are hand washed, clipped and carved. The fringes
are revolved on the backside and covered with cloth size 250x300 cm
and bespoke sizes

gold

beige

silver

RARE VELVET
pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool
hand carded) technique hand knotted finishing the carpets are hand
washed, clipped and carved. The fringes are revolved on the backside
and covered with cloth size 170x240, 200x300, 250x300, 300x400 and
bespoke size

50

gold

natural

vintage platinum

warm beige gold

tibetan red caviar black

grey

vintage platinum

light brown beige/brown

bordeaux

caviar black

olive green

SATARANYA
pile composition 100% Tibetan Wool or 50% Tibentan Wool and 50%
Pure Silk technique hand knotted finishing The carpets are hand
washed, clipped and carved. The fringes are revolved on the backside
and covered with cloth size 250x300 cm and bespoke sizes

ivory
PURE SILK
pile composition 100% Pure Silk technique hand knotted finishing
the carpets are hand washed, clipped. The fringes are revolved on the
backside and covered with cloth size bespoke size

champagne

taupe

grey

colored

beige

beige

FLORENTIA
pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool
hand carded) technique hand knotted finishing the carpets are hand
washed, clipped and carved. The fringes are revolved on the backside
and covered with cloth size 200x300, 250x300 and bespoke size

DIMENSION
pile composition 30% Pure Silk, 70% Tibetan wool (hand spun wool
hand carded) technique hand knotted finishing the carpets are hand
washed, clipped and carved. The fringes are revolved on the backside
and covered with cloth size 200x300, 250x300 and bespoke size

51

vintage platinum

vintage platinum

copper

copper

dark choccolate

dark choccolate

Firenze champagne

Genova champagne

Pisa champagne

vintage platinum

vintage platinum

copper

copper

dark choccolate

dark choccolate

Torino champagne

TIBETAN LUX
pile composition Wool and Bamboo silk technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are
revolved on the backside and covered with cloth size 170x240, 200x300, 250x300, 300x400 and bespoke size

52

mulberry silver

Farnese silver beige

light blue

Abstract grey

light grey

Sforza beige

TIBETAN LUX
pile composition Wool and Bamboo silk technique hand knotted finishing the carpets are hand washed, clipped and carved. The fringes are
revolved on the backside and covered with cloth. Available with or without fringes size 170x240, 200x300, 250x300, 300x400 and bespoke size

53

white silver

spiced beige

light taupe

golden almond

gianduja brown

coriander taupe

vintage platinum

cipria graphite

caviar black

sky grey

tibetan red

deep blue

WHISPER
pile composition 100% Viscose technique hand loomed finishing viscose pile loop and cut hand washed and clipped. Available also with fringes.
size 170x240, 200x300, 250x300, 300x400 and bespoke size

shading beige

oyster grey

shading purple

shading blue

54

shading grey

cipria graphite

WHISPER SHADING
pile composition 100% Viscose technique hand loomed finishing
viscose pile loop and cut hand washed and clipped. Available also with
fringes size 170x240, 200x300, 250x300, 300x400 and bespoke size

WHISPER WOOL & VISCOSE


pile composition 50% Wool 50% Viscose technique hand loomed
finishing viscose pile loop and cut hand washed and clipped. Available
also with fringes size bespoke size

gold

purple

natural grey

grey

natural

beige

brown

LOURY
pile composition 100% Wool technique hand loomed finishing the
carpets are hand washed, clipped and carved size 160x230, 200x300,
250x300 and bespoke sizes

LOURY artisan edition


pile composition 100% Wool technique hand loomed finishing
the carpets are hand washed, clipped and carved size 200x300 and
bespoke sizes

champagne

beige

cipria graphite

grey

coriander taupe

dark grey

vintage platinum

cream

GIORGIONE
pile composition 100% Bamboo Silk technique hand loomed finishing
viscose pile loop and cut hand washed and clipped size 200x300 and
bespoke size

TIBETAN LINEN
pile composition 100% Linen technique hand loomed finishing the
carpets are hand washed, clipped and carved size 170x240, 200x300
and bespoke sizes

55

Almond

Natural

Fossil Grey

Light Sage

Forest Night

Ruby

Earth Brown

Tuscan Hay
ARIANE
pile composition 100% hand spun vegetable dyed Wool technique hand woven finishing the carpets are hand washed. Available also with fringes
size 170x240, 200x300, 270x370, 300x400 and bespoke sizes

cream

beige

white

blue

green

rubin red

orange cooper

greige

grey blue

brown

dark grey

BALI
pile composition 100% Linen technique hand woven finishing the
carpets are hand washed size 200x300 and bespoke sizes

56

snow white

green

REVIVE
pile composition 100% Wool technique hand knotted finishing the
carpets are salt washed and overdyed size 170x240, 200x300, 270x370,
300x400

mint grey

gray blue

light blue

one-of-a-kind

brown

black grey

one-of-a-kind

green

red

one-of-a-kind

fresh

multi

ANATOLIAN PATCHWORK
pile composition 100% Wool technique patchwork of vintage hand
knotted fragmets of rugs finishing on the backside covered with cotton
cloth size 170x240, 200x300, 250x300, 250x350 and bespoke sizes

one-of-a-kind

one-of-a-kind
PATINA
pile composition 100% Wool technique hand knotted finishing the
carpets are hand washed, clipped and carved size 170x240, 200x300,
250x300, 250x350 and bespoke sizes

one-of-a-kind

one-of-a-kind

one-of-a-kind

one-of-a-kind

one-of-a-kind

one-of-a-kind

one-of-a-kind

ALMAS
pile composition 100% hand spun vegetable dyed Wool technique
hand knotted finishing the carpets are hand washed, clipped and
carved size 170x240, 200x300, 250x300, 250x350 and bespoke sizes

one-of-a-kind

one-of-a-kind

BAMYAN
pile composition 100% hand spun vegetable dyed Wool technique
hand knotted finishing the carpets are hand washed, clipped and
carved size 170x240, 200x300, 250x300 and bespoke sizes

57

CC5 design by Carlo Colombo


pile composition 100% New Zealand Wool technique premium hand
tufted finishing wool pile loop, handwashed, clipped and carved size
200x300 cm and bespoke sizes

CC4 design by Carlo Colombo


pile composition 100% Wool and Viscose technique premium hand
tufted finishing wool pile loop and viscose pile cut, handwashed,
clipped and carved size 200x300 cm and bespoke sizes

white black
CC6 design by Carlo Colombo
pile composition 100% Wool and Viscose technique premium hand
tufted finishing wool pile loop and viscose pile cut, handwashed,
clipped and carved size 200x300 cm and bespoke sizes

58

CC3 design by Carlo Colombo


pile composition 100% New Zealand Wool technique premium hand
tufted finishing wool pile loop, handwashed, clipped and carved size
200x300 cm and bespoke sizes

beige

natural

orange

beige blue

blue

red

green

purple

silver

grey

CC1 design by Carlo Colombo


pile composition 100% Wool and Viscose technique premium hand
tufted finishing wool and viscose pile cut, handwashed, clipped and
carved size 200x300 cm and bespoke sizes

CC2 design by Carlo Colombo


pile composition 100% New Zealand Wool technique premium hand
tufted finishing wool pile loop, handwashed, clipped and carved size
200x300 cm and bespoke sizes

dark grey

white blend

blue blend

red blend

NEPAL BLEND design by Scholten & Baijings


pile composition 100% Tibetan wool (hand spun wool hand carded)
technique hand knotted finishing the carpets are hand washed,
clipped and carved. The fringes are revolved on the backside and
covered with cloth size 200x300, 250x300 and bespoke sizes

59

credits

art direction and graphic design Juma shooting


concept and styling Elisa Ossino Studio photo
Kasia Gatkowska photo studio and set assistant
Ottonove editing Davide Cattaneo prepress
Diodo printing Optima
thank to:
Dove nuotano gli squali, mile, Flos, Living Divani,
Molteni & C, Roses Roses, Suede, Vitra, Zanotta
special thanks to:
R & Company, Gio Ponti Archives in the person
of Mr. Paolo Rosselli, Mrs. Letizia Frailich Ponti,
Mr. Giulio Ponti, Mr. Matteo Licitra, Mr. Salvatore
Licitra and designer Scholten & Baijings and
Carlo Colombo.
printend in Italy March 2015

tel +39 0377 4643 11, fax +39 0377 8320 98


strada statale 234, 26867 Somaglia (LO) Milano, Italy
info@amini.it, www.amini.it

I campioni di colori e materiali hanno valore indicativo.


The colour and materials samples have an indicative value.
Gio Ponti Archives | All images and texts are covered by copyright

www.amini.it