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  • Entrepreneur

    THIS YEAR WILL BE GREAT. REALLY

    Jan 26, 2021 3 minutes
    by MARK SIEBERT
    Illustration
    / DOUG CHAYKA

    I’m troubled by the staggering number of business closures and job losses brought on by COVID-19, but as a franchise industry consultant with 35 years in the franchise business, I’m also optimistic about the year ahead. Historic access to labor, real estate, and capital has created an environment extremely favorable to franchise growth, and shifting social and cultural norms will create opportunities for new concepts to expand quickly in the months to come.

    All factors considered, I’m predicting 2021 to

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