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    Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
    Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
    Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers
    Ebook128 pages2 hours

    Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers

    By Chase Barlow

    5/5

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    About this ebook

    Have you always wanted to leverage social media marketing to your advantage, but just end up feeling lost every time you try? If so, then keep reading...

    Are you sick and tired of not being able to make some of the world’s most powerful marketing platforms work for you?

    Have you tried endless other solutions, but nothing really works and you just can’t seem to grow your following?

    Do you want to finally stop wasting your time and money on ineffective marketing plans and doing things that don’t work?

    If so, then you’ve come to the right place.

    You see, making social media work for you does not really have to be so difficult.
    In fact, it is easier than you think.

    Once you learn how effective social marketing works, you will be well on your way towards creating an irresistible brand that stands out from the crowd! We understand – social media platforms like Facebook, Instagram, and YouTube can be scary places.

    And it doesn’t really help when expensive “social media specialists” bombard you with a ton of jargon intended to confuse you, but rarely end up delivering any results. That’s exactly why you need to get your hands on this guide today.

    Not only does it break down and explain simply how marketing works on all social networks that matter, but also contains freakishly effective and proven techniques that you can use to create a buzz, build credibility and elevate your brand!

    Here is just a tiny fraction of what you will discover:
    - Social media trends and exciting changes to expect
    - How to grow your following and get new customers, fast
    - Powerful advertising and marketing secrets to increase revenue
    - Which platform will work best for you
    - Posting on Facebook, Twitter, YouTube, and Instagram made easy!
    - The power of influencers and how to use them
    - The top 7 social media tools
    - ...and much, much more!

    Take one second to imagine what you can achieve once you start applying everything you learn and finally make social media work for you!

    LanguageEnglish
    PublisherEdicuster
    Release dateMar 6, 2021
    ISBN9781005198947
    Social Media Marketing: An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers

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    Reviews for Social Media Marketing

    5/5

    33 ratings31 reviews

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    • 5/5
      Creating and sharing contents will be worthy if you know your audience and where to find them. This book about social media marketing can help you strategize not only your future plans but also how you connect with your audience. For newbies, this might be overwhelming but with good outlook and perseverance to grow, this is a good read for you. For intermediate and expert, this can be a refresher and you can surely get new tactics since this is an updated version of how to handle social media management and marketing plan.

      1 person found this helpful

    • 5/5
      This book contains essential part of marketing for any business large or small. Entrepreneurs or businesses should learn o how to market on social media effectively to stay relevant and grow. It inspired me to start a social media foundation for a business I want to build in the future!

      1 person found this helpful

    • 5/5
      one thing you could do to promote your business more effectively is to bring it into the limelight where the audience is larger. but how? by using social media platforms. this book provides helpful guidelines on how to advertise the business through social media; instagram, facebook, twitter, snapchat, etc. the guidelines it provided are easy to understand and follow even for a newbie like me who would like to start a business.

      1 person found this helpful

    • 5/5
      C’mon!!! This is a good read and a book I will recommend anytime, anywhere to anyone who wants to make a change through social media .
    • 5/5
      This could be your savior when you are tired of the habitual actions when promoting your business. This book suggests how creativity and consistency can help you achieve your branding goals. With the useful tips from this book, you'll have your expert plans in the future.
    • 5/5
      It is a very helpful book! This book will give you connections with potential customers and take your business to the next level. It's also a great tool for beginners who are looking to start growing their small sale business especially this time of pandemic. Great content!
    • 5/5
      Every business should know how to expand their product recognition and increase sales through different platforms. I gained new ways on how to promote and grow my products/services when you plan ahead. he author was able to equip us the basic principles and helpful strategies on how to be successful social media marketing. Good read!
    • 5/5
      It is very important to understand the nuances of digital applications if you consider it as a marketing tool for your business. This book has the grasp of hundreds of fundamentals about social media. This book will help you bring people to your chosen social media pages.
    • 5/5
      This is a very resource able book for Social Media Marketing. Very down to earth and easy to understand even for someone new to social media marketing like my apprentice. Highly recommended this amazing book!!
    • 5/5
      Creating and sharing contents will be worthy if you know your audience and where to find them. This book about social media marketing can help you strategize not only your future plans but also how you connect with your audience. For newbies, this might be overwhelming but with good outlook and perseverance to grow, this is a good read for you. For intermediate and expert, this can be a refresher and you can surely get new tactics since this is an updated version of how to handle social media management and marketing plan.
    • 5/5
      Establishing a good online impression can be challenging for beginners. I started setting up my personal social media accounts. I am planning to start my own business in the future and I love how this book explains everything in details. It has great tips on how to engage your customers/clients and grow your business across all social media platforms. This book led me to more research which is a great thing for my development
    • 5/5
      Social media is constantly changing and this is a great book to get started or to sharpen your skills. A great resource book for marketing your business through social media. I’m not really familiar with every social platform but the author gave a good intro to those platforms. It explains the importance of social media marketing to people who are new to this type of marketing and could use the help for their business.
    • 5/5
      You may choose your preferred digital platform for marketing but this book will help you to maximize the social media world for there’s no single platform that’s best for all businesses. We have to choose for the best platform that fits for us. Therefore, evaluating each can help you assess if your customers engage actively. A big portion of the population is now going online. This book will help you create a significant mark on your target audience/customers.
    • 5/5
      If you want to learn more about social media marketing, have little experience or understanding in social media, then this book is for you. It has tips and strategies to start into this exciting and developing business. Learning from this book can help you strategize your customers’ engagement through various social media platforms
    • 5/5
      Usually when it comes to social media, we would think they are just for leisure and personal use, but this book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool. This book has helped me to set up my social media for my business.
    • 5/5
      The book explains how to determine content and to make it more engaging that out right asking them to purchase your product or services. It also explains the differences between the major social media platforms. The book is packed with information and instructions, a good social media book. Highly recommend book!!
    • 5/5
      Love the book very much commendable, help the business owners to easily market their product and business through the help of social media. Thank you so much Author.
    • 5/5
      This book is the most up-to-date version and has made some revision in order to keep up with what's new, I consider myself a beginner who really resists marketing, and even with just getting on board with social media in general. This book, however, did an excellent job of guiding me through the processes. I highly recommend this book.
    • 5/5
      If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost. If you are a seasoned user, you would find yourself gaining a different perspective regarding these familiar platforms. This book gives good descriptions of all the major social media marketplaces, from Facebook to YouTube. It then helps you decide how you would use each one and/or which platforms are best for you.
    • 5/5
      The book was full packed with a lot of useful information in terms of social media marketing, This book has helped me to set up my social media for my business. There are many things that I was not aware of until I read this book. If you are just getting to know about social media, this book is a godsend for you to know all the basics without feeling lost.
    • 5/5
      It’s a good social media book. The author seems to know what we need. This book can help you set up your social media for your business. It’s really a great source.
    • 5/5
      Millenial book , very nice book for all. First of all, thanks to the author. If you know nothing about using social media for your business, this is the book to read. This book is informative and useful because it not only introduces social media but focuses on using it as a marketing tool.
    • 5/5
      Learning how the social media works in today's setting is an essential skill, it gives me a wider perspective that physical marketing is not just the medium of marketing but it can works in social media too, it has the capacity to reach a wider spectrum of people. Thank you so much for educating me.
    • 5/5
      Social Media has always been available almost for all the people, thus it give you a wider audience which you can reach to effectively promote your business or product, Thank you for providing me knowledge on how to use the following site i.e instagram, facebook, twitter, snapchat, etc to promote my business.
    • 5/5
      I am a social media enthusiast and have used many of the tools in the book, this books is so helpful in your quest to promote your business .
    • 5/5
      The Social Media Marketing Workbook is exactly what I've been looking for to further my knowledge of using social media in my business, the social media is one of the easiest form of marketing due to the availability of it in almost all of the target market thus, give me the advantage of promoting my product easily. Thank you so much
    • 5/5
      The book is so easy to read and understand. It is packed with useful advice, examples, how to set-up the social media platforms for business, what and how to post effectively. f you’re serious about succeeding on the internet, get this book!
    • 5/5
      This book is easy to follow and it’s great for beginners. Starting out with only limited knowledge of how social media marketing works this book has produced a wealth of knowledge. We should exert effort and planning that goes into designing an effective marketing campaign on the various digital platforms. This book is an awesome companion.
    • 5/5
      This book explains how to determine content and to make it more engaging so people will consider your products or services. It is informative and useful because it focuses on using social media as a marketing tool. If you’re a seasoned user, you would find yourself gaining a different outlook regarding these familiar platforms. And if you’re a beginner, this will help you understand how social media platforms can help you or your business grow.
    • 5/5
      For individuals looking to build a following or even just understand social marketing more, this is exactly the book to buy. It is well- structured and a bible for a beginner in the field. Hiring a social media manager can be quite expensive so this book will help you work on your own.

    Book preview

    Social Media Marketing - Chase Barlow

    Social Media Marketing

    An Essential Guide to Building a Brand Using Facebook, YouTube, Instagram, Snapchat, and Twitter, Including Tips on Personal Branding, Advertising and Using Influencers

    © Copyright 2020

    This document is geared towards providing exact and reliable information in regard to the topic and issue covered. The publication is sold with the idea that the publisher is not required to render accounting, officially permitted, or otherwise, qualified services. If advice is necessary, legal or professional, a practiced individual in the profession should be ordered.

    - From a Declaration of Principles which was accepted and approved equally by a Committee of the American Bar Association and a Committee of Publishers and Associations.

    In no way is it legal to reproduce, duplicate, or transmit any part of this document in either electronic means or in printed format. Recording of this publication is strictly prohibited and any storage of this document is not allowed unless with written permission from the publisher. All rights reserved.

    The information provided herein is stated to be truthful and consistent, in that any liability, in terms of inattention or otherwise, by any usage or abuse of any policies, processes, or directions contained within is the solitary and utter responsibility of the recipient reader. Under no circumstances will any legal responsibility or blame be held against the publisher for any reparation, damages, or monetary loss due to the information herein, either directly or indirectly.

    Respective authors own all copyrights not held by the publisher.

    The information herein is offered for informational purposes solely, and is universal as so. The presentation of the information is without contract or any type of guarantee assurance.

    The trademarks that are used are without any consent, and the publication of the trademark is without permission or backing by the trademark owner. All trademarks and brands within this book are for clarifying purposes only and are the owned by the owners themselves, not affiliated with this document.

    Table of Contents

    Introduction

    Chapter 1: Why Is Social Media (Still) Important?

    Chapter 2: Changes to Expect in 2020

    Chapter 3: Social Media Trends for 2020

    Chapter 4: Personal Branding—Are You Doing It Right?

    Chapter 5: Knowing and Growing Your Audience

    Chapter 6: Which Platform Should You Use?

    Chapter 7: Facebook Marketing

    Chapter 8: YouTube Marketing

    Chapter 9: Twitter Marketing

    Chapter 10: Instagram Marketing

    Chapter 11: Snapchat Marketing

    Chapter 12: The Rise of Influencer Marketing and How to Use It

    Chapter 13: Top 7 Social Media Tools for 2020

    Chapter 14: The Future of Social Media Marketing

    Conclusion

    Resources

    Introduction

    You know why you are here. You’re aware of the importance of social media marketing and its potential in 2020, and want to use this amazing tool to strategize content for brand recognition and more sales. But how exactly do you do that, and where do you start?

    In this book, you will find up-to-date tips and tricks, along with expert strategies that will help your brand make its mark across social media platforms this year. Even though it contains a few advanced approaches, it is a straightforward read that’ll help you maneuver through the hardest gimmicks effortlessly.

    Any business today turns to social media to accelerate their performance and engage more customers, which is wise. But there is so much going on with social media platforms right now—like the introduction of new features every year, brands using maximum creativity to engage their followers, and the rise of new companies and influencers carving their niche—that it can feel overwhelming to try and stand out in such a saturated market. This is where this book will come to your rescue. Every page consists of well-versed tactics that will change the way you interact with your customers, helping you create a brand image that you would otherwise not have imagined.

    If you are just starting out—or simply thinking of starting out—with social media marketing, you might not know the importance of these platforms. You might also have asked yourself, Is social media really important for my business? The answer to this question is always, Yes! Social media marketing is necessary for every discipline thriving today. On the other hand, if you’re a prominent marketer or an entrepreneur who is familiar with the world of social media, you already know that the majority of your customers use it, and it offers you the opportunity of generating more sales. So, why not use these free tools to your advantage?

    Social media can provide you and your brand with several benefits, some of which include building a brand image, spreading your brand’s products and principles across the world, unlocking your creative potential, offering better customer service, showing your brand’s authenticity, and building your presence in today’s digital world. Your website and social media accounts are the first things that your customers are going to check before trusting your products and services, and you have landed on the right book to help you create that great first online impression.

    It is time to take social media more seriously and think of it as more than just a fad. No wonder there are specialized courses on it, and job openings that request social media managers and strategists to take over a company’s social media department. This book will help you gain insight into many professional tips that will allow you to handle your brand’s social media marketing by yourself without having to hire expert teams. By using this blank canvas, you can create your own community or cult and follow your own style while doing so. It guides you through the challenges of presenting the best content you have to offer.

    Read on to excel in social media marketing and brand building in 2020, with this thorough blueprint for success.

    Chapter 1: Why Is Social Media (Still) Important?

    On any given day, at any given time, you will always find people staring at their phones, scrolling through social media. Social media has become a virtual world for each person to escape into, and they get to customize it according to the people and pages they choose to follow. So, if you are asking why social media is important, here are a few facts to set the record straight.

    Why social media? Well, because the use of social media around the world is constantly on the rise. Since 2004, the number of users has increased every year, making it an easy resource that needs to be taken advantage of. You would be surprised to know that, in 2019, the number of Internet users spiked by a whopping 9.1 percent to a total of 4.388 billion users. Can you imagine having all these people at reach and not trying to make the most of it for your business? Not only that but of those Internet users, 3.484 billion were on social media 9 percent more than they were the year before. One of the main reasons why social media is so accessible is because smartphones have made it possible for people to access any application with just a click of a button.

    So, the next question to ask here is: How can social media be beneficial for a business? Well, read on to learn about the advantages of using social media for professional purposes.

    Connecting to Potential Customers

    One of the best ways to familiarize customers with your company and what it has to offer is through social media. With many people using social media daily, it is easier to target your customers and reach them where they are most likely to be; on their social media platforms. An average person spends at least two hours and 22 minutes per day on social networks, scrolling through their feed, messaging their friends, and trying to post the perfect breakfast photo.

    Because of the amount of time spent on social media, it has become a vital resource to capitalize on in order to reach the right audience. Depending on your target audience and what product or service your company offers, the importance of each platform will differ in finding potential customers. However, to maintain a strong image, you must have a strong online presence, which leads to the next point.

    Improving Your Reputation

    Imagine scrolling through your feed, and a sponsored post of something you are actually interested in comes up. What is the first thing you do? Click on the post and take a glance at the account, of course. In that split second, the number of followers your business account has will have a strong impact on whether or not the user will continue to scroll through your feed.

    Unfortunately, social media has given users the ability to judge a book by its cover—in this case, the number of followers and posts, the amount of interaction, and the overall appearance of your social media account. These will instantly be an indication of how legitimate your business is and whether it is worth taking the time to check out the feed or not. It’s sad that it’s come to this, but it is what it is, and as a business owner, you need to ensure that your online presence is a good indication of your reputable business. You should make sure that your online presence is strong enough to make potential customers stay.

    Social Media Marketing

    Is social media marketing still a thing? Yes, it is! And it’s still as effective as ever. However, before investing in social media marketing, you need to familiarize yourself

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