Summary of Influence: by Robert Cialdini - The Psychology of Persuasion, Revised Edition - A Comprehensive Summary
5/5
()
About this ebook
Influence, a classic book, written by Dr. Robert B. Cialdini, explains the psychology of persuasion. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth apply to all persuasion situations. Influence tries to explain the psychology of why people say “yes” and gives practical guidelines on how to apply these findings in daily life situations.
Dr. Cialdini received his graduate and postgraduate training from the University of North Carolina and Columbia University. He is considered to be one of the top experts in the field of the study of influence and persuasion. This book is a result of his thirty-five years of rigorous, evidence-based research. He even did a three-year long experiment in which he took on several roles to test his theories. His motivation for studying this behavior was that he had gotten tired of being taken advantage of everywhere he went. He wanted to know why he, a reasonably intelligent man, was so susceptible to sales pressures. He presents his ideas asking his readers to “learn what people are doing to try to exploit you so you won’t fall for it.”
Dr. Cialdini relies on two main sources for his conclusions: social experiments and advice from compliance professionals. As a researcher, he used the participant observer approach and participated in the activity he wished to observe – as a potential employee or trainee. Drawing from his extensive research in the field of social psychology, this book explores six “rules of thumb,” or principles, of persuasion. Although there are thousands of different tactics that compliance practitioners employ to produce an affirmative response, according to Cialdini, the majority fall within six basic categories which he terms “weapons of influence.” Each of these categories is governed by a fundamental psychological principle that directs human behavior and forms the basis of a chapter in the book.
Here is a Preview of What You Will Get:
⁃ A Full Book Summary
⁃ An Analysis
⁃ Fun quizzes
⁃ Quiz Answers
⁃ Etc.
Get a copy of this summary and learn about the book.
Read more from Alexander Cooper
Summary of This Naked Mind: by Annie Grace - Control Alcohol, Find Freedom, Discover Happiness & Change Your Life -- A Comprehensive Summary Rating: 4 out of 5 stars4/5Summary of The Culture Code: by Daniel Coyle - The Secret of Highly Successful Groups - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of A Court of Thorns and Roses: by Sarah J. Maas - A Comprehensive Summary Rating: 5 out of 5 stars5/5Summary of The Girl with the Louding Voice: by Abi Dare - A Comprehensive Summary Rating: 3 out of 5 stars3/5
Related to Summary of Influence
Titles in the series (100)
Summary of The Alice Network: by Kate Quinn - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of You Can Heal Your Life: by Louise Hay - A Comprehensive Summary Rating: 5 out of 5 stars5/5Summary of How I Saved the World: by Jesse Watters - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Maps of Meaning: by Jordan Peterson - The Architecture of Belief - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Klara and the Sun: by Kazuo Ishiguro - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of The Midnight Library: by Matt Haig - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Can’t Hurt Me: by David Goggins - Master Your Mind and Defy the Odds - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of The Dutch House: by Ann Patchett - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of The Good Sister: by Sally Hepworth - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of A Higher Loyalty: by James Comey Truth, Lies, and Leadership - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Skin in the Game: by Nassim Nicholas Taleb - Hidden Asymmetries in Daily Life (Incerto) - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of The Last Thing He Told Me: by Laura Dave - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of The Seven Husbands of Evelyn Hugo: by Taylor Jenkins Reik - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Live Free or Die: by Sean Hannity - America (and The World) on The Brink - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of We Were Never Here: by Andrea Bartz - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of What’s Mine is Yours: by Rachel Botsman The Rise of Collaborative Consumption - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Landslide: by Michael Wolff - The Final Days of the Trump Presidency - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsDropshipping For Beginners: by Alexander Vinci - Start, Grow and Scale Your Dropshipping Business Using Shopify Rating: 0 out of 5 stars0 ratingsFacebook Ads Secrets: by Alexander Davinci - An Effective Guide to Using Facebook Ads to Scale Your Business and Boost Your Sales Rating: 0 out of 5 stars0 ratingsSummary of The Infinite Game: by Simon Sinek - A Comprehensive Summary Rating: 5 out of 5 stars5/5
Related ebooks
Summary of Influence: by Robert B. Cialdini - The Psychology of Persuasion - A Comprehensive Summary Rating: 5 out of 5 stars5/5Summary, Analysis & Review of Robert Cialdini's Pre-suasion by Instaread Rating: 0 out of 5 stars0 ratingsRobert Cialdini's Influence: The Psychology of Persuasion Summary Rating: 4 out of 5 stars4/5Summary: Yes!: Review and Analysis of Goldstein, Martin and Cialdini's Book Rating: 0 out of 5 stars0 ratings7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone Rating: 4 out of 5 stars4/5Summary of The Power of Habit: by Charles Duhigg | Includes Analysis Rating: 0 out of 5 stars0 ratingsThe Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg: Summary by Fireside Reads Rating: 0 out of 5 stars0 ratingsSummary of The Power of Habit: Why We Do What We Do in Life and Business by Charles Duhigg Rating: 0 out of 5 stars0 ratingsSummary: How to Win Friends and Influence People - by Dale Carnegie Rating: 5 out of 5 stars5/5Summary of Drive: by Daniel Pink | Includes Analysis Rating: 0 out of 5 stars0 ratingsPower Series: The Power of Habit, The Road to Character, Awaken the Giant Within, Mindset, The Obstacle is The Way | Summary Pack Rating: 0 out of 5 stars0 ratingsSummary of Influence: by Robert B. Cialdini | Includes Analysis Rating: 5 out of 5 stars5/5Influence: The Psychology of Leadership and Persuasion Rating: 5 out of 5 stars5/5Summary of Never Split the Difference: Negotiating As If Your Life Depended On It Rating: 0 out of 5 stars0 ratingsSummary of Rene Rodriguez's Amplify Your Influence Rating: 0 out of 5 stars0 ratingsSteal the Show (Review and Analysis of Port's Book) Rating: 5 out of 5 stars5/5Summary of Principles: by Ray Dalio - Life and Work - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Outliers: by Malcolm Gladwell - The Story of Success - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Thinking, Fast and Slow: by Daniel Kahneman - A Comprehensive Summary Rating: 5 out of 5 stars5/5Summary of Thinking, Fast and Slow: by Daniel Kahneman | Includes Analysis Rating: 0 out of 5 stars0 ratingsSummary of The ONE Thing: by Gary Keller and Jay Papasan | Includes Analysis Rating: 0 out of 5 stars0 ratingsSummary of David Brooks's The Social Animal Rating: 0 out of 5 stars0 ratingsSummary of Matthew Dicks & Dan Kennedy's Storyworthy Rating: 1 out of 5 stars1/5Summary of Think and Grow Rich: by Napoleon Hill - A Comprehensive Sumarry Rating: 0 out of 5 stars0 ratingsSummary of Give and Take: by Adam Grant - Why Helping Others Drives Our Success - A Comprehensive Summary Rating: 0 out of 5 stars0 ratingsSummary of Think Like a Freak: by Steven D. Levitt and Stephen J. Dubner | Includes Analysis Rating: 0 out of 5 stars0 ratingsDale Carnegie's How To Win Friends and Influence People Summary Rating: 4 out of 5 stars4/5
Small Business & Entrepreneurs For You
Bending Reality: How to Make the Impossible Probable Rating: 5 out of 5 stars5/5The Side Hustle: How to Turn Your Spare Time into $1000 a Month or More Rating: 4 out of 5 stars4/5Your Next Five Moves: Master the Art of Business Strategy Rating: 5 out of 5 stars5/5How to Think Bigger: Aim Higher, Get More Motivated, and Accomplish Big Things Rating: 4 out of 5 stars4/5The Ultimate Side Hustle Book: 450 Moneymaking Ideas for the Gig Economy Rating: 4 out of 5 stars4/5The Millionaire Fastlane: Crack the Code to Wealth and Live Rich for a Lifetime Rating: 5 out of 5 stars5/5The Bitcoin Standard: The Decentralized Alternative to Central Banking Rating: 4 out of 5 stars4/5The Start Your Own Business Bible: 501 New Ventures You Can Launch Today Rating: 4 out of 5 stars4/5Nine-Figure Mindset: How to Go from Zero to Over $100 Million in Net Worth Rating: 5 out of 5 stars5/5Dream Big: Know What You Want, Why You Want It, and What You’re Going to Do About It Rating: 4 out of 5 stars4/5Summary of Timothy Ferriss' book: The 4-Hour Workweek: More time, more money, more life: Summary Rating: 5 out of 5 stars5/5The Whole Body Entrepreneur: A Physical and Emotional Self-Care Bootcamp Rating: 5 out of 5 stars5/5Starting a Business All-In-One For Dummies Rating: 4 out of 5 stars4/5HBR Guide to Buying a Small Business (HBR Guide Series) Rating: 5 out of 5 stars5/5The Freedom Shortcut: How Anyone Can Generate True Passive Income Online, Escape the 9-5, and Live Anywhere Rating: 5 out of 5 stars5/5Wealthology: The Science of Smashing Money Blocks Rating: 3 out of 5 stars3/5How to Open & Operate a Financially Successful Notary Business Rating: 4 out of 5 stars4/5What Your CPA Isn't Telling You: Life-Changing Tax Strategies Rating: 4 out of 5 stars4/5Company Rules: Or Everything I Know About Business I Learned from the CIA Rating: 4 out of 5 stars4/5Small Business For Dummies Rating: 4 out of 5 stars4/5The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It Rating: 4 out of 5 stars4/5UNSCRIPTED: Life, Liberty, and the Pursuit of Entrepreneurship Rating: 5 out of 5 stars5/5How to Grow Your Small Business: A 6-Step Plan to Help Your Business Take Off Rating: 4 out of 5 stars4/5Real Artists Don't Starve: Timeless Strategies for Thriving in the New Creative Age Rating: 4 out of 5 stars4/5
Related categories
Reviews for Summary of Influence
1 rating0 reviews
Book preview
Summary of Influence - Alexander Cooper
Conclusion
SUMMARY of Influence
by Robert Cialdini - The Psychology of Persuasion, Revised Edition 6 Major Principle Included - A Comprehensive Summary
SUMMARY of Influence
Influence, a classic book, written by Dr. Robert B. Cialdini, explains the psychology of persuasion. Though this book focuses on the persuasion tactics of marketing and sales organizations, the principles it puts forth apply to all persuasion situations. Influence tries to explain the psychology of why people say yes
and gives practical guidelines on how to apply these findings in daily life situations.
Dr. Cialdini received his graduate and postgraduate training from the University of North Carolina and Columbia University. He is considered to be one of the top experts in the field of the study of influence and persuasion. This book is a result of his thirty-five years of rigorous, evidence-based research. He even did a three-year long experiment in which he took on several roles to test his theories. His motivation for studying this behavior was that he had gotten tired of being taken advantage of everywhere he went. He wanted to know why he, a reasonably intelligent man, was so susceptible to sales pressures. He presents his ideas asking his readers to learn what people are doing to try to exploit you so you won’t fall for it.
Dr. Cialdini relies on two main sources for his conclusions: social experiments and advice from compliance professionals. As a researcher, he used the