Everand Logo

Welcome to Everand!

  • Discover millions of ebooks, audiobooks, and so much more with a free trial

    Only $11.99/month after trial. Cancel anytime.

    Unavailable
    Summary: Net Worth: Review and Analysis of Hagel and Singer's Book
    Unavailable
    Summary: Net Worth: Review and Analysis of Hagel and Singer's Book
    Unavailable
    Summary: Net Worth: Review and Analysis of Hagel and Singer's Book
    Ebook39 pages23 minutes

    Summary: Net Worth: Review and Analysis of Hagel and Singer's Book

    By BusinessNews Publishing

    ()

    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of John Hagel III and Marc Singer's book: "Net Worth: Shaping Markets When Customers Make the Rules".

    This complete summary of the ideas from John Hagel III and Marc Singer's book "Net Worth" shows that, until now, big businesses have held the upper hand in the gathering of information about consumers. These companies have, in turn, generated sizable revenues through selling this information on to other third parties – telemarketers, database marketers and direct marketing companies. In their book, the authors explain how the advent of a digital network in the form of the Internet shifts the balance of power back to the consumer. For the first time in history, the consumer will be able to hire an agent – in the form of an ‘‘information intermediary’’ or an ‘‘infomediary’’ – to manage the collection and sale of personal information. This summary demonstrates the future consequences of this change and the key advantages it presents for customers.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your knowledge

    To learn more, read "Net Worth" and gain a valuable insight into the development of e-commerce.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018071
    Unavailable
    Summary: Net Worth: Review and Analysis of Hagel and Singer's Book

    Read more from Business News Publishing

    Related to Summary

    Related ebooks

    E-Commerce For You

    View More
    View More

    Related podcast episodes

    Related articles

    • Article

      The Collapse Of The Consumer Purchase Funnel

      Jun 22, 2022

      As technology transforms and enables the customers’ purchase journey, the concept of ‘top of funnel’ awareness building and ‘bottom of funnel’ transactions is becoming blurred, causing somewhat of a collapse. Customers have information when and as th

      5 min read

    • Article

      Gathering Consumer Data

      Jan 10, 2023

      Gathering Consumer Data
      3 min read

    • Article

      The Media Agency Is Dead

      Mar 30, 2022

      The Media Agency Is Dead
      5 min read

    • Article

      Flipping the Value Creation Model

      May 1, 2018

      HISTORICALLY, MARKETING has been based on an ‘Industrial Age’ approach. Marketers saw what they believed to be a customer need, developed a product bearing what they considered to be ‘value’, and then tried to find buyers seeking that value. This ‘su

      5 min read

    • Article

      Why Digital Marketers Should Seek A Single Source Of Truth

      Oct 14, 2018

      The current frontier of mobility enables organisations to meaningfully connect with their customers, wherever they are and on the channel and device of choice. With two billion active users on Facebook, one billion people using Instagram, billions of

      2 min read

    • Article

      Creating Your Digital Business Model

      Jan 1, 2019

      You have said that digital transformation is actually not about technology. Please explain. It’s really about change — and technology is just one aspect of that change. Before the internet, businesses operated primarily in a physical world of place,

      7 min read

    • Article

      Through The Looking Glass

      Jun 6, 2018

      Through The Looking Glass
      8 min read

    • Article

      Should You Bank With Google?

      Dec 27, 2019

      Daniel Latimore is a senior vice president for banking at research and consulting firm Celent. Why are Apple, Google, Facebook and other tech companies interested in offering banking and financial services? It's not that banking is where the money is

      2 min read

    • Article

      So, You Didn’t Go To Law School?

      Sep 21, 2022

      AS A MARKETER TODAY you need to have a good left-brain, right-brain balance. Your right brain is the part that enables you to dream up creative campaigns and exciting promotions. It’s the side which probably helped you to choose a career in marketing

      2 min read

    • Article

      Reshaping Retail Marketing

      Jun 22, 2022

      Reshaping Retail Marketing
      5 min read

    • Article

      Why Transparency Is Falling Down

      Jun 6, 2018

      Marketers the world over are diversifying their media allocation across more channels and touch points to keep pace with the connected consumer. But where is the industry at the moment with trust in data sources and transparency with partners? How mu

      3 min read

    • Article

      The Push For Proof

      Jul 2, 2018

      Out-of-home (OOH) media operates in people’s days where decisions need to be made and where they’re motivated to make them. Good vendors have understood the audience for years. In 2018, we can develop a deeper understanding than ever of where they ar

      4 min read

    Reviews for Summary

    0 ratings

    0 ratings0 reviews

    What did you think?

    Tap to rate

    Review must be at least 10 words