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    Summary: Experiential Marketing: Review and Analysis of Schmitt's Book
    Unavailable
    Summary: Experiential Marketing: Review and Analysis of Schmitt's Book
    Unavailable
    Summary: Experiential Marketing: Review and Analysis of Schmitt's Book
    Ebook47 pages18 minutes

    Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

    By BusinessNews Publishing

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    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of Bernd Schmitt's book: "Experiential Marketing: How To Get Customers To Sense, Feel, Think, Act and Relate To Your Company and Brands".

    This complete summary of the ideas from Bernd Schmitt's book "Experiential Marketing" offers a new way to look at the goal of marketing. In fact, traditional marketing is benefits-oriented – that is, consumers are assumed to be rational decision makers who seek to maximise the number of benefits they derive by comparing different products that offer different sets of features. In this context, branding is used to create awareness and attention. This summary highlights that, by contrast, experiential marketing suggests that consumers want to be stimulated, entertained, educated and challenged by the products or services they buy. In fact, customers are looking for brands that provide them with memorable experiences. Thus, the central activity of experiential marketing is to develop efficient ways to create and deliver experiences. 

    Added-value of this summary: 
    • Save time 
    • Understand key concepts 
    • Increase your business knowledge

    To learn more, read "Experiential Marketing" and discover an insightful guide which will help managers and strategists complement their tactical efforts in the marketplace.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateFeb 15, 2013
    ISBN9782806242709
    Unavailable
    Summary: Experiential Marketing: Review and Analysis of Schmitt's Book

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