Summary: The Soul of the New Consumer: Review and Analysis of Windham and Orton's Book
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About this ebook
This complete summary of the ideas from Laurie Windham and Ken Orton's book "The Soul of the New Consumer" asks an important question: “What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?". In their book, the authors reveal the results of their analysis into internet usage, showing just how empowered consumers have become in the new economy and how much they enjoy the balance of power being in their favour. This summary will teach you about the changes experienced in business and what this means for the future of your company.
Added-value of this summary:
• Save time
• Understand key concepts
• Expand your knowledge
To learn more, read "The Soul of the New Consumer" and discover how you can deal with online selling and gain success in the new economy.
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Summary - BusinessNews Publishing
Book Presentation
The Soul of The New Consumer by Laurie Windham and Ken Orton
Book Abstract
About the Author
Important Note About This Ebook
Summary of The Soul of The New Consumer (Laurie Windham and Ken Orton)
1. Who Are the New Consumers
?
2. The Six Emerging E-Customer Market Segments
3. Customer Loyalty in the Online World
4. The Very Real Concerns About Customer Privacy
5. Improving the E-Customer’s Experience
6. The Internet’s Impact on Other Consumer Preferences
7. An Overview of the Business E-Customer
8. Developing an E-Business Strategy
9. The Coming Wave of E-Business Development
Book Presentation
The Soul of The New Consumer by Laurie Windham and Ken Orton
Book Abstract
MAIN IDEA
What are the new consumers of the Internet economy like, and how do they differ from the traditional consumers?
To answer this question, a 3-year study was carried out among thousands of Internet users and customers. The result of that analysis showed just how empowered consumers have become in the New Economy, and how much they enjoy the balance of power being in their favor. In short, the Web has created an entirely new dynamic between buyers and sellers.
Consumers today are smarter and more savvy than ever before. They have the power to search out alternative suppliers without even leaving the comfort of their chairs, and without incurring any expense, regardless of where the vendor is located. They also understand how to get a firm to buy the right to their business with exceptional deals, and demand that those exceptional deals continue of they are perfectly willing (and capable) of going elsewhere.
In total, the Web has shifted the balance of control permanently