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    Summary: The Myth of Excellence: Review and Analysis of Crawford and Matthews' Book
    Unavailable
    Summary: The Myth of Excellence: Review and Analysis of Crawford and Matthews' Book
    Unavailable
    Summary: The Myth of Excellence: Review and Analysis of Crawford and Matthews' Book
    Ebook46 pages23 minutes

    Summary: The Myth of Excellence: Review and Analysis of Crawford and Matthews' Book

    By BusinessNews Publishing

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    Currently unavailable

    Currently unavailable

    About this ebook

    The must-read summary of Fred Crawford and Ryan Matthews' book: "The Myth of Excellence: Why Great Companies Never Try to Be the Best at Everything".

    This complete summary of the ideas from Fred Crawford and Ryan Matthews' book "The Myth of Excellence" shows that many businesses fall into the trap of trying to be all things to all people and instead end up becoming just the same as everyone else. In their book, the authors explain that this happens whenever a company attempts to excel in all of the five key attributes of commercial transactions: price, product, access, experience and service. This summary will teach you that great companies do something entirely different - they listen to their customers and then decide on one attribute where they will dominate and one attribute where they will differentiate.

    Added-value of this summary:
    • Save time
    • Understand key concepts
    • Expand your business knowledge

    To learn more, read "The Myth of Excellence" and discover the key to standing out from the crowd and succeeding.
    LanguageEnglish
    PublisherBusiness Book Summaries
    Release dateOct 14, 2014
    ISBN9782511018484
    Unavailable
    Summary: The Myth of Excellence: Review and Analysis of Crawford and Matthews' Book

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