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    Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
    Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
    Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users
    Ebook171 pages58 minutes

    Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

    By Simon Leung and Joel Comm

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    About this ebook

    Google AdWords Insider, written by a true Insider, explains the mysteries behind advertising with the world’s number one search engine. Simon Leung is a retired AdWords Optimization Specialist from Google Headquarters who developed the strategies used today to train the Google Team internally, many of which are shared in this highly acclaimed book. Whether a beginner or expert to Internet Marketing and online advertising, you will learn to understand Google AdWords the way the system understands itself, grasping the key to minimizing your costs while maximizing your return on investment through fundamental keyword, ad text, account structure and landing page optimization.
    LanguageEnglish
    PublisherOpen Road Integrated Media
    Release dateJun 15, 2010
    ISBN9781600379154
    Google AdWords Insider: Insider Strategies You Must Master to Instantly Expose Your Business to 200 Million Google Users

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      Book preview

      Google AdWords Insider - Simon Leung

      What People Are Saying About Simon Leung’s

      Google AdWords Insider

      "I was lucky enough to be one of Simon Leung’s first apprentices, and he has taught me so much and brought me so much success that I am now Simon’s business partner for our AdWords and Internet Marketing outsourcing services. Thanks to Simon, I am also now an International speaker, teaching others what he has taught me over the years.

      Not only did Simon develop the AdWords optimization strategies at Google, but he’s now training our outsourcing team the exact same strategies, many of them Simon shares in Google AdWords Insider – which is a must read if you want to take your online business to the next level!"

      - Andy Huang, Co-Owner of AimVenture

      www.AimVenture.com

      "I’ve studied all the Internet Marketing greats. Let me tell you, there’s a new sheriff in AdWords Town – And his name is Simon Leung. When it comes to anything Google, go for the ‘Insider Scoop.’ Pick up a copy of Google AdWords Insider now!"

      - Mike Morgan, Million Dollar Copywriter

      www.MagicMarketingWords.com

      "Thorough, specific, easy to understand. Google AdWords Insider is an absolute must for anyone marketing on the Internet."

      - David Garfinkel, Author, Advertising Headlines That Make You Rich

      www.World-Copywriting-Institute.com/blog

      "Many people don’t realize just how much of a Google Insider Simon Leung really is. Nor do they realize the wealth of wisdom Simon quietly walks around with - locked up in his brain. But thanks to Google AdWords Insider, now everyone smart enough to grab this book can get inside the mind of Simon - THE Creator of Google AdWords optimization himself!"

      - Deborah Micek, New Media Coach

      www.Quansite.com

      "Pay-Per-Click advertising is the single biggest revolution in customer acquisition since the printing press. Now, fortunes can literally be made overnight by harnessing this powerful paradigm shift . . . but you’ll need an experienced guide if you want to climb the learning curve quickly and avoid the pitfalls along the way. Who better to trust than the ultimate insider . . . someone who actually had a hand in designing the Google AdWords system itself? There is simply no one on the planet better suited to lead you through the online jungle to the Pay-Per-Click promise land than Simon Leung."

      - Sterling Valentine, Six Figures Coach

      www.SterlingValentine.com

      "Simon Leung . . . what can I say? The guy is an absolute genius! Besides being the Google Insider and AdWords Optimization Expert, I’m happy to know Simon personally. In addition to learning from him through his live presentations and training courses, Simon has also personally helped me develop my own cutting edge strategies using Google AdWords and Web 2.0 properties to bring massive amounts of traffic to my websites. And now, Simon is sharing many of these strategies in his new book, Google AdWords Insider. There is no hype from Simon . . . He is the real deal!"

      - Aimee Vo, Sydney, Australia

      www.BusinessAttraction.com.au

      "Simon Leung is THE Google AdWords expert. Google AdWords Insider is the next best thing to hiring him. This book is a must-read if you want a competitive advantage."

      - Mike Young, Esquire, Internet Marketing Lawyer

      www.MikeYoungLaw.com

      "Simon is the undisputed KING of cashing in with Google AdWords. He’s a true insider who came straight from INSIDE the Google AdWords department! So this guy KNOWS what he’s talking about. Which means, if you want to discover the real-world truth about maximizing your profits and sales using AdWords then you MUST learn from Simon. He gets my absolute highest recommendation!"

      - Jason Oman, #1 International Best Selling Author of Conversations with Millionaires

      www.JasonOman.com

      "Not only has Simon consistently been my go-to resource for Pay-Per-Click strategies, but in Google AdWords Insider, he also OVERDELIVERS and shares the entire strategy for how to increase conversions and monetization. Simon has forgotten more information about traffic strategies and lead conversions through Google Marketing than most so-called experts will ever learn!"

      - Kevin Nations, The Ultimate Profit Mentor

      www.KevinNations.com

      "Far more than a primer on Google AdWords, Google AdWords Insider gives every business owner a cut to the chase guide on how to have a website the generates significant return for their business. The best part? Google AdWords Insider is super easy to read and understand and the action steps are laid out so you can hand the book to your assistant, say ‘get it done by next Tuesday’ and know it’s possible."

      - Alexis Neely, Personal Family Lawyer

      www.MartinNeely.com

      "As a traveling stage hypnotist, it’s hard to find time for my personal life, much less for my Internet Marketing business. And when I met Simon Leung in San Diego and heard him speak on stage and learned about his expertise, I knew that I had to hire him for his services. Even though he created my AdWords marketing campaigns for me, I still never really had the time to learn the strategies on my own, until I picked up a copy of Google AdWords Insider. This book is so easy to read and understand that I know now exactly how he created and optimized my campaigns, and also that I would be able to duplicate the results myself if I needed to, and I won’t even need to hypnotize myself to do it!"

      - Dr. Scott Lewis, Stage Hypnotist

      www.VegasHypnotist.com

      "I just obtained my Masters Degree in Google AdWords, courtesy of Simon Leung’s amazing new book, Google AdWords Insider. I knew Simon was an insider at Google - an important team member in the company’s phenomenal success, but he most certainly knows more than just Google AdWords. He also knows how to put everything you need to know down into easy-to-follow steps that are clearly spelled out so you never wonder where you are and can easily follow along.

      And he does it all with intimate insider knowledge, looking at the entire system from the point of views of both Google AND you, the advertiser. Simon has obviously lived on both sides of this river and you’re missing out completely if you don’t grab a copy of Google AdWords Insider. Then, you’ll be armed with all you need to know to confidently dive into the rich river of tightly-targeted leads that await you with Google AdWords advertising."

      - Alan R. Bechtold, Author of Will Work for Fun: 3 Simple Steps for Turning Any Hobby Or Interest Into Cash and Co-producer and star, The FUNdamental You

      www.FUNdamentalYou.tv

      "Wow! Google AdWords Insider is awesome. Simon is not only the obvious expert on the subject, he also explains his strategies in a way that they are easy to understand and replicate! In just one sitting, this book can easily turn any AdWords beginner into an expert."

      - Glen Hopkins, #1 Best-Selling Author of Lucrative List Building

      www.GlenHopkins.name

      "After reading Google AdWords Insider, I must say that I know more NOW than I did before reading the many ebooks out there for AdWords. There are small but very important points and huge tips in this book that I never knew about before that just gave me my ‘Ah Ha’ moment with understanding the whole AdWords mystery. This book lays out the knowledge first, then the steps to building your first profitable campaign. The content is extremely easily understandable without the hypey or technical words used with other books out there which makes for easier and a more motivational read! This book made me pull out my laptop and follow along navigating through the Google AdWords program with ease. I totally recommend this book for any newbie or advanced user out there who wants to know the ‘truth’ about Google! Who better to teach than the MAN himself, the guy who practically developed it!"

      - Toki Tover, San Jose, CA

      www.TokiTover.com

      "Finally! Google AdWords Insider is the missing piece of the puzzle and has been well overdue. It really clears the fog and demystifies one of the most powerful traffic generation tools of all time.

      I now spend thousands of dollars on AdWords every month profitably. But when I was starting out, I BURNED thousands of dollars and a LOT of VALUABLE time trying to figure it out by trial and error. All of which could have been avoided if this book was available at that time.

      Google AdWords Insider is a comprehensive, step-by-step manual that will help anyone create a profitable campaign from scratch. I wouldn’t trust anyone on writing this book other than Simon Leung, who not only developed the techniques, but also used to train Google employees

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