Weekend Argus Saturday

Study brand management at IIE-Vega

STRATEGIC selfies, trend-worthy tweets and family-oriented Facebook snaps are critical to establishing powerful social media personas and brands worthy of a never-ending list of followers. It’s for this reason that social media has made brand management a real concern for entrepreneurs looking to kick-start their business in the digital age.

“For aspiring entrepreneurs, developing and managing their brand is key to their success. In the same way that a social

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